Senior Manager, Web Marketing and SEO

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At Talkdesk, we are disruptive risk takers; we don't follow a traditional way of doing things, and we will do whatever it takes to build a product that improves customer experiences and exceeds customer expectations. From humble beginnings - born from a hackathon in 2011 - to becoming one of the fastest-growing and most well-respected companies in the world, Talkdesk is revolutionizing the contact center industry. With more than $124 million in funding and 1,800+ customers, we are a bold, ambitious hyper-growth company on a journey unlike any other. If you're a self-starter and hungry to learn, apply now and enjoy the ride.

Responsibilities:

  • Deep understanding of the technical aspects of managing a website, analytics, UX, technical /content SEO, information architecture, functionality
  • Strategic partner and consensus builder with other teams, helping them translate business requirements into customer-centric web experiences and working with them on SEO friendly content to rank for key terms and driving traffic growth
  • Drive collaboration among product, marketing, engineering and creative
  • Experience scaling a website into international markets
  • Experience with web optimization and testing frameworks
  • Scaled web/site experimentation utilizing methodologies such as A/B testing and machine learning
  • Transform Talkdesk’s web properties into world-class, leading-edge destinations across international markets in support of our aggressive growth targets
  • Increase web traffic and conversions to leads/pipeline from the website, from key business segments, personas, and roles
  • Increase engagement via a holistic and personalized web experience and help shorten the prospect and customer journey through the buying process
  • Own strategy and roadmap for how Talkdesk evolves and scales its web presence with the business across segments, product offerings, verticals, partners and different international markets
  • Lead SEO function, hold the broader marketing team accountable to deliver against joint initiatives to increase traffic growth and educate the larger marketing organization so all web content is optimized for organic search
  • Implement a rapid and robust optimization/testing framework and personalization program
  • Build consensus with project stakeholders at every level and develop processes and frameworks for high-velocity execution of a multitude of mission-critical, high-priority web and SEO projects

Requirements:

  • Strong technical background and experience
  • 5+ years of experience in a product or web-related role at B2B company
  • Exceptionally strong background in analytics and reporting to shape and define conversion rate optimization (CRO) and experimentation strategy
  • Proven success of strong leadership, management, and people skills with excellent interpersonal skills and ability to influence, collaborate and communicate across all levels and across lines of business, internal resources, and external vendors
  • Great at thinking high-level about hard problems and how to solve them
  • Proven track record of success in driving business results
  • Innovative thinker willing to challenge the status quo and promote creative solutions to solve problems and overcome hurdles
  • Meticulous about details, but able to iterate and adapt quickly
  • Strong understanding of SEO best practices
  • Proven track record of taking ownership and successfully delivering results in a fast-paced, dynamic environment
  • Superior communication skills, written and verbal. Experience presenting to C-level leadership
  • Experience working with editorial teams, creative directors and external vendors

The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.

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Location

535 Mission St, San Francisco, 94105

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