Senior Marketing Copywriter at Instacart

| San Francisco
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OVERVIEW

As a Senior Marketing Copywriter on the Brand team, you’ll articulate the messages for Instacart’s 4-sided marketplace of customers, shoppers, retail partners, and CPG brands. You’ll be part of a growing in-house creative team that’s focused on growth marketing, with an increasing focus on campaign work. This is an incredibly fast-paced environment, and we have dynamic marketing needs that require lots of agility. You’ll write copy for channels like email, paid social media, direct mail, landing pages, radio spots, traditional out of home, and television.
ABOUT THE TEAM
You’ll work with our Marketing team to understand the objectives of our ads and campaigns, then partner closely with marketing designers to distill, brainstorm, and concept the right idea for the project. You’ll collaborate with cross-functional partners like Communications, Legal, Product, and more, and pitch your ideas to the team lead, marketing leaders, and the executive team.
ABOUT THE JOB

The right candidate can produce either smart, practical, or clever copy—or a mix of all three—depending on the project. This writer knows how to bring others to a consensus about the right creative idea, and knows how to defend the work. And this writer also has the technical skills to blaze through an emergency email campaign that needs to go out the same day, or pitch a suite of ideas when the execs are asking for compelling messages around a campaign, for an audience, or for a particular holiday.

  • You’re not just a writer, you’re someone who comes up with creative solutions.
  • You don’t just produce copy when it’s requested, you ask questions to help the stakeholder figure out what they really need.
  • You’ll collaborate with product designers, marketing, and other cross-functional partners—you can weave the complexities of their worlds into a simple message that the outside world needs to hear.
  • You can immerse yourself in the brand and the business, and know how much of each should emerge in a line.
  • You understand optimization, and that creative work is never finished, only iterated upon.
  • You can defend your work, you’re not shy about coming up with ideas, and you take feedback (especially from your non-creative team members) with grace.
  • You’re equally comfortable planning for a campaign as hustling to write copy that needs to go live in hours due to a world-changing event, all while adhering to the company voice and style.

ABOUT YOU

  • 5+ years of experience writing copy, either in-house or agency, and preferably with experience writing for tech marketplaces
  • An extremely high attention to detail and organization
  • Outstanding collaboration skills with the desire, passion, and patience to work cross-functionally in order to establish and meet shared organizational goals
  • The ability to remain calm and focused when handling multiple projects; meets deadlines with ease and accuracy
  • Comfort and enthusiasm for working in a fast-paced environment
  • A portfolio of highly polished, world-class work. Projects may range from campaigns to activations to performance marketing. 
 
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • GoLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

Instacart SF (our HQ) is located in the Embarcadero district—a major transit hub with views of the Ferry Building, Treasure Island, and more.

An Insider's view of Instacart

What’s the vibe like in the office?

Family—its what I think of when someone asks me about the Instacart Finance team. It is ACCR-UAL world out there but all of us have each other’s back!

Sachin

Payroll Manager

What does your typical day look like?

Our team is hyper-focused on delivering value to our enterprise customers. We are shaking up the grocery industry and every day brings a new challenge. There's never a dull moment on the technical delivery team!

Nicola

Technical Project Manager

How has your career grown since starting at the company?

Instacart has given me the opportunity to grow my career significantly over the last 5 years. I started as an In-store shopper, became a Shift Lead, was promoted to Site Manager. Eventually, I transitioned into a new role on my current team at HQ and am expanding my coding skills with Carrot University, our internal coding bootcamp.

Annabel

Shopper Community Lead, Field Operations

How do your team's ideas influence the company's direction?

"I love being a part of the Care team because we genuinely care about the customers that use our platform and our employees who work hard to ensure a great experience. I get to play an integral role in helping us turn our Care vision into reality."

Kiha

Human Resources Director, Care

What are some things you learned at the company?

As a large company that is growing quickly, there is still a huge appetite for trying new things; in fact, it's the expectation. There is no 'cookie-cutter' approach.

Tonci

Senior Technical Recruiter

What are Instacart Perks + Benefits

Instacart Benefits Overview

Health & Wellbeing
At Instacart we offer generous employer contributions to healthcare for comprehensive medical, dental, vision and mental health. From flu-shot clinics to “take what you need” time off, we provide a holistic approach to supporting our employees' physical and emotional well being.

Family
We believe in supporting every parent within the Instacart family. Paid parental leave, a grocery credit, and sweet baby swag are offered to new parents. We aim to support parents returning to work with on-site Mother’s Rooms, our Parents @ ERG, and events like Bring Your Child to Work Day.

Food
We donut take food (or food puns) lightly at here Instacart. From giving all employees a free Instacart Express membership to celebrating milestones and cultural heritage months with food, to hosting a monthly AMA with our CEO called "the Scoop" (featuring scoops of ice cream), food is baked into our daily lives.

Culture
Partners with Nonprofits
Feeding America
Friends outside of work
Eat lunch together
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
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