Senior Marketing Manager, Japanese Market at Udemy

| San Francisco
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ABOUT THE ROLE:
We’re looking for a dynamic and experienced leader to accelerate the growth and adoption of the Udemy in Japan and establish Udemy as the leading online education marketplace where people would come to sharpen their skills to change their lives through learning. You will be responsible for all aspects of the Japanese consumer marketing function including growth marketing, online marketing and demand generation. In conjunction with our Japanese partner, Benesse, and our marketing team, you’ll lead our market expansion strategy and efforts in Japan. We've experienced tremendous growth over the last few years, and we’ll see continued high growth in Japan and this role will be key to scaling our growth efforts 
 
The ideal candidate for this role will be a leader who can successfully partner cross-functionally with a variety of teams within the consumer marketing at Udemy to create key winning strategies that will build Udemy’s presence in key target audiences in Japan. Attention to detail, experience in the Japanese market, strong communication skills, and working in a high growth business environment are a must. 
 
This is a full-time position located in our San Francisco office and will include travel to Japan. This role reports to the Director of Business Development.

Here's what you'll be doing:

  • Manage the strategy and execution of all of our Japanese growth efforts (including paid and organic channels, SEO, demand generation, supply pipeline generation, and market specific campaigns). 
  • Develop a deep understanding of the Japanese market, culture and competitive landscape, adapt it for its needs and educate teams about related local trends.
  • Effectively collaborate with both Udemy and Benesse’s marketing team to scale and grow the business in Japan.
  • Establish and maintain a regular reporting cadence of key metrics for Japan
  • Work closely with our partner Benesse to ensure optimal marketing impacts to generate the demands; think strategically like a GM versus simply a marketer. Facilitate growth and development of team members within the Japan team (Benesse/Udemy) through coaching and mentorship
  • Lead and optimize current demand gen in partnership with the marketing team.
  • Foster a positive team culture that rewards top performers, promotes growth and attracts new talent

We're excited about you because you have:

  • 6 or more years of consumer demand generation experience
  • A love of analytics and a proven track record of using data to find and scale profitable acquisition channels.
  • Deep industry knowledge of cutting edge demand generation methods, including digital, social, online and web optimization,
  • Experience using high-quality content to drive new customers
  • A strong bias toward action and the ability to lead your team to become experts at rapidly testing and scaling acquisition channels
  • Strong communication and messaging skills with internal stakeholders and externally with customers, partners, industry analysts and media
  • Experience with Marketing Technology tools and systems like Google Analytics and others.
  • Expert in Content Marketing, Analytics, Paid Marketing, Social Media, and Search Marketing
  • Experience managing complex projects, meeting deadlines and handling several projects at a time with a high attention to detail
  • Fearlessly suggest new ideas to try new approaches and open new opportunities
  • Must be fluent in Japanese and English to communicate within the team.

About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 35 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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