RollWorks is seeking an experienced and enthusiastic Senior Marketing Operations Manager. Reporting to our RollWorks RevOps Director, you will be responsible for RollWorks Marketing Operations support, supporting on the day-to-day basis marketing organization. You will also be responsible for continuously optimizing, evaluating, and improving our customers’ acquisition across our channels. This role presents an opportunity to drive initiatives relating to our marketing programs and is critical in our long-term growth strategy.

If you have a desire to help others, an interest in technology, and a passion for driving a high quality of innovative customer service, please apply!

Our work environment is one where ambition thrives and so will you. We help every employee discover their full potential by giving them opportunities to expand their skill set and develop their career at NextRoll. Don't think you have all the skills required for this role? That's okay, we're committed to helping all of our employees learn and grow.

The impact you’ll make:

• Conduct the one-time transition/ insource from the existing third-party vendor to the RollWorks RevOps organization
• Help drive global strategy and implementation of marketing technology tools to support demand generation, sales, product and corporate marketing teams.
• Create a collaborative marketing automation framework for the sales development, sales ops, marketing teams to create a scalable lead flow process
• Restructure and optimize our lead routing model in the SFDC. Make sure that lead handover runs smoothly and without interruptions.
• Partner with the marketing team to support their strategic and tactical projects.
• Implement and optimize campaign tracking to measure campaign effectiveness, campaign ROI and other marketing programs. Develop and implement AB testing in order to improve demand generation initiatives.
• Oversee Lead Lifecycle Management, updating and making changes as needed. Review and fine tune attribution and channel tracking.
• Collaborate with the business analytics team to monitor and troubleshoot marketing automation and lead management issues to ensure optimal delivery and tracking of marketing programs.
• Formalize a process for marketing data acquisition, data quality, account segmentation, nurture workflow qualification, manage lead scoring methods, etc.

Skills you’ll bring: 

• Minimum Bachelor’s Degree or equivalent in Digital Marketing, Business, Finance or Statistics
• 5+ years of experience in Digital Marketing, Marketing Operations, or Product Marketing in the Enterprise Software, Fin-Tech, Financial Solutions or Mar-Tech industry.
• Familiarity with Marketing Automation Platforms such as Marketo, Pardot or similar is required
• Strong knowledge of best practices in digital media, digital campaign creation, marketing channels and website optimization
• Has extensive experience managing and optimizing paid media channels to optimize conversion
• Demonstrated knowledge and experience of traditional and non-traditional marketing channels including search engine optimization, marketing database, email, social media, display advertising campaigns
• Strong knowledge of statistical analysis, SQL querying and data analysis
• Experience with marketing and pipeline metrics creation
• Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment
• Demonstrated track record of getting things done and growing responsibility over time
• Attention to detail and strong organizational skills
• Track record of challenging the status quo and demonstrating passion for breakthrough ideas

Benefits and Perks: 

• Competitive salary, equity, and fully covered medical
• One month of paid time off and work/life balance
• 6 months of paid maternity leave/ 3 months of paid paternity leave
• Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back

About RollWorks:

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. Take the lead and visit www.rollworks.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please notify us to request accommodation.