Gladly is looking for a Senior Marketing Programs Manager to join the Marketing team. You’ll collaborate closely with Marketing and Sales leadership to design and execute campaigns that drive engagement and pipeline in our target accounts and the broader market. You'll be responsible for measuring impact and results of your programs and use learnings to drive continuous improvement. You'll also collaborate with Digital and Event Marketing teams to orchestrate journeys that turn your campaign leads into pipeline.

Responsibilities

• Build strong, data driven marketing campaigns to drive engagement in named target accounts and the broader market
• Design the campaign calendar and email cadence to ensure optimal engagement and prevent list fatigue
• Connect GTM priorities with Sales success by defining, instrumenting, measuring and executing end-to-end campaigns
• Partner with digital, content, field, social marketing and marketing operations to activate cross-channel, multi-touch campaign programming
• Plan, execute and optimize campaigns aimed at specific segments, target accounts, competitive install bases, and/or buyer persona.
• Develop and execute innovative online and offline campaign strategies and tactics, including display, web, social media, email, nurture, direct mail, and more
• Own tracking, measurement, and reporting on pipeline and revenue-impact of your programs
• Provide thought leadership insight on how to engage new prospects within our Ideal Customer Profile
• Measure and report on Strategic ABM programs with actionable insights
• BA or BS preferably in communications, marketing, or related field

About You

• 5+ years of experience in high-tech, B2B campaign design, integrated marketing, and demand generation
• Hands-on experience developing, executing, and optimizing integrated high-ROI marketing campaigns, including social, digital, search, display, and content creation
• Strong data analytics with Salesforce and Marketo reporting and dashboard, Bizible is a plus
• Excellent writing skills with experience in landing page, email, and copywriting
• Self-motivated team player with strong communication skills who always puts the customer first
• Proven ability to operate at strategic level while executing day-to-day tactics, especially in a fast-paced environment
• Highly collaborative with a deep sense of ownership and accountability

At Gladly we value:

Putting people first We built our product putting people at the heart of it all. And we’ve taken the same approach to building our company. 

Focusing on the customer We treat our customers’ goals as our own, and we work hard to achieve them. 

Being humble and hungry We applaud initiative and value leadership—but we also believe that nobody is above emptying the dishwasher. 

Always learning Everyone’s personal best is ahead of them. Seeking new ways to grow is what keeps us motivated. 

Owning it We encourage everyone to seek and share feedback, take calculated risks, and learn from their mistakes. 

Communicating it With an open and transparent culture, collaboration becomes a lifestyle and everyone has a voice

Why join Gladly?  

● A well-funded startup based in San Francisco with elite brand-name customers  

● An experienced leadership team who has 'done it before'  

● Innovative product disrupting a large, growing market (CRM / Customer Service)  

● Competitive salary and equity package along with generous health & wellness benefits  

● We hire smart, fun-loving, ambitious, humble people.  

● Gladly offers competitive salaries, stock options, and generous paid time off as well as:  

○ Medical, Dental, Vision and Life insurance  

○ Paid Parental Leave  

○ 401K  

○ Flexible Spending Accounts  

○ Fitness Stipend  

○ Computer equipment of your choice  

○ Commuter Benefits  

About Us:  

Founded in 2014 by a team of repeat entrepreneurs with multiple successful exits, Gladly is reinventing customer service. By managing customers instead of tickets, we are disrupting a $70B market and are proud to count Ulta Beauty, Warby Parker, Crate&Barrel and many other innovative brands as customers. Gladly has raised over $110M from Greylock Partners, NEA, GGV Capital, Glynn Capital, and JetBlue Tech Ventures.