About Rippling

Rippling is the first way for businesses to manage their HR & IT — from payroll and benefits, to employee computers and apps — all in one, modern system.

In just 90-seconds, a company can set up (or disable) an employee’s payroll, health insurance, work computer, and third-party apps, like Gmail, Microsoft Office, and Slack. It’s the only platform that truly unifies every employee system, and automates all of the administrative work. 

Rippling is headquartered in San Francisco and has raised over $200M from top-tier investors, including Founders Fund, Greenoaks Capital, Coatue Management, Kleiner Perkins, and YCombinator.

About the Role

We’re looking for a creative Senior Product Marketing Manager with a GM mentality to lead our Channel go-to-market strategy and execution. Success in this strategic role will lead to more partners, referring more business to Rippling. 

As a partner, product, and customer expert, you’ll work tirelessly to commercialize our products and new features through our strategic partners. Working cross-functionally with Growth, Brand, Product Management, Channel, Sales, and Support teams, you’ll be in charge of: partner lead generation, content marketing, lifecycle marketing, customer journey mapping, partner enablement, partner research, translating partner needs to product requirements, and more.

As a founding member of the Product Marketing team you’ll have the opportunity to own and grow a Channel marketing team over time. You'll love this role if you’re passionate about defining, influencing, and driving strategy for new businesses, products, and market segments with and through partners.

Responsibilities

• Own the end-to-end GTM strategy & execution with and through strategic channel partners (brokers, accountants, and more).

• Manage the business and drive the growth plan with a focus on how to improve key metrics like top of funnel partner acquisition, partner referral rates, partner satisfaction, and partner revenue.

• Drive lead generation and funnel conversion for partner acquisition and partner referrals including a comprehensive test and learn plan with content and messages aligned with every stage of the partner referral funnel.

• Build the Rippling brand for partners through content campaigns, events, and webinars so partners clamor to engage with and refer business to Rippling.

• Do whatever it takes to make our channel partners successful - from understanding the partner's unique objectives and value proposition to helping them build collateral, videos, whitepapers, case studies, and lifecycle campaigns to prospects.

• Work strategically with partners to build co-marketing strategies and tactics that monetize new products and features.  

• Advise Rippling and our partners on how best to win customers through deep partner and customer needs, journey, and pain points understanding.

• Educate our partner teams on products and create partner tools to help them succeed.

Qualifications:

• 7+ years of relevant experience in channel marketing, growth marketing, or product marketing (B2B SaaS marketing with re-seller experience preferred).

• Hustler - you are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment. 

• Results-oriented - you always find a way to hit goals and produce meaningful results.

• Storyteller - you have outstanding writing skills and an eye for good design. You can synthesize large amounts of information and simplify messages effectively to activate your target audiences.

• Data-driven marketer - you combine intuition with data and partner empathy/research to build strategy, measure outcomes, and inform your decision making.

• Collaborative - you’re a team player who thinks big and is hands-on.

• Leader - you easily inspire, lead, and align cross-functional teams.

• Creator - you’ve built meaningful brands through stand out experiences and content for partners  be it videos, blog posts, case studies, events, webinars, or other online and offline mediums.