Senior Product Marketing Manager, Consumer

| San Francisco
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About the Role

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

To further this mission, we’re looking for an experienced consumer product marketing expert to join our growing product marketing team. As Senior Product Marketing manager for Consumer, you will be responsible for defining the strategy to launch new features and drive ongoing engagement with existing consumer products like Delivery, DashPass, and Pickup. Through close collaboration with the consumer product management team, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns that encourage adoption of those tools.

The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of the consumer audience. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You will thrive on analytics and set a learning agenda for all projects that raises the bar for impact against engagement and business goals. 

This role is based out of our San Francisco headquarters and reports to the head of Product Marketing. 

What You'll Do

  • Own the development of marketing strategies that drive consumer awareness and engagement with features like Delivery, DashPass, and Pickup
  • Define and drive comprehensive go-to-market plans for new features from audience definition, development of core value proposition, to launch and sustain through owned and in-product channels
  • Partner closely with research and analytics to develop a deeper understanding of the consumer audience and surface opportunities to senior product leadership to inform the roadmap
  • Identify the needs of DashPass subscribers and partner with business strategy to test and launch new benefits that drive increased customer conversion and retention
  • Proactively identify and execute on opportunities to drive increased conversion with new and existing customers through close partnership with analytics, product management, and business strategy
  • Lead complex cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Strategy & Ops, Finance, and Analytics

Qualifications

  • BA, MBA preferred
  • 6+ years of professional experience in marketing in a corporate or startup environment
  • Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
  • Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact

Why You’ll Love Working at DoorDash

  • We are leaders: Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
  • We are strategic: We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day. 
  • We are learning: We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
  • We are customer obsessed: We are committed to our clients and connected through our vision of “Delivering Good”
  • We are all DoorDash: The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights. 
  • We offer great compensation packages and comprehensive health benefits
  • You will be proud to say that you work for DoorDash and will know that the work you do brings joy to our clients every day

About DoorDash

Founded in 2013, DoorDash is dedicated to growing local economies and empowering new ways of working, earning, and living. DoorDash has become the fastest-growing last-mile logistics company in the U.S., growing 250% year-over-year. DoorDash has distinguished itself by partnering with nearly 90 percent of the top 100 U.S. restaurant brands who offer on-demand delivery, expanding to over 3300 cities across the US and Canada.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the resources, and opportunity to excel. 

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Location

Our office is located in the SOMA district, walking distance to many restaurants, bars, and public transportation.

What are DoorDash Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 16 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Recreational Clubs
Relocation Assistance
Fitness Subsidies
DoorDash reimburses employees up to $75 per month on fitness activities.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
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