Senior Product Marketing Manager, Industrial

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The opportunity

The Product Marketing management team is currently seeking a hardworking, motivated individual to help craft the future of our ever-growing verticals (non-games business).

As the Senior Product Marketing Manager for Unity's industry vertical business, you will have a superb opportunity to drive the real-time revolution of innovative business verticals (from sectors such as Architecture, Automotive, Manufacturing, Media & Entertainment, and much more)!

We need a leader who ensures that comprehensive go-to-market plans truly impact revenue growth. This is by touching every facet of the product life cycle, in partnership with product and engineering teams, product marketing leadership, and other marketing leaders.

What you’ll be doing
  • Define GTM strategy for industry verticals, leading strategic launch planning for a range of products and services.
  • Clearly articulate market/opportunity sizing, target audience, competitive landscape, critical challenges, GTM strategies, product value prop, price, packaging, and key messaging
  • Work with Technical Product Marketing Managers to ensure the value proposition and messaging of core technology and features highlights industry-specific tech/offerings.
  • Partner with the content team to develop a strategic content plan and roadmap. Also, defining what content is required to target various personas at each stage of the funnel, and work with the Demand Gen team to ensure those pieces are optimized to drive leads into the pipeline.
  • Develop a comprehensive sales enablement toolkit to empower both BD and Inside Sales to exceed revenue targets. Define sales toolkit content that directly impacts annual recurring revenue goals.
What we’re looking for
  • Experience in setting go-to-market strategy for SAAS offerings and driving through to execution.
  • Professionals who grasp a customer's mentality, gathering insights and data to help drive decisions, and validate assumptions to provide an informed perspective on product strategy and market needs.
  • Someone adept at ensuring internal partners are aligned, onboard, and executing against a crystal-clear vision and game plan
  • Able to excel in a fast-paced environment and unfazed by ambiguity and work your way through situations and bring others along with yourself.
  • Knowing how to effectively lead multiple priorities and aggressive timelines to achieve maximum impact
You might also have
  • Strong analytical background, with a deep understanding of sales pipeline data, and experience in account-based marketing strategy
  • Background working across a broad spectrum of media and entertainment technology and previous B2B marketing experience
  • Experience working with sales teams - able to map user journeys and nurture campaigns including; onboarding, trial experience, and win-back programs
Life at Unity

Unity (NYSE: U) is the world’s leading platform for crafting and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to build, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunters and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.


#LI-BM1 #SEN

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

Our SF office is within a block of some incredible restaurants and fun hangout spots! We're right in-between the Powell and Montgomery BART stations.

An Insider's view of Unity Technologies

What are some social events your company does?

Even during WFH, Unity has hosted some great virtual social events that bring our community together. I love participating in events from our Workplace Experience team and our commUnity Employee Resource Groups, like the virtual chocolate tasting (complete with a delicious box of goodies!) and the Virtual Pride Parade with our LGBTQ+ commUnity.

Annie

Diversity Recruiting Lead

What are Unity Technologies Perks + Benefits

Unity Technologies Benefits Overview

Unity provides a complete benefits package for each of our regions; including medical and dental coverage, vision care and a health care spending account for use on services of your choosing. Many of our packages also include wellness coverage with local partners including gyms and boutiques in your area.
In addition to our health benefits, Unity offers a work-from-home budget that allows employees to cover expenses which make their remote working conditions as comfortable as possible during the pandemic. While in the office, employees can enjoy an array of food and beverage, and an awesome workplace with top rated spaces for work and entertainment!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Healthcare/Limited FSA, Dependent Care FSA and Health Savings Account allow you to contribute pretax dollars to health and childcare.
Disability Insurance
Unity provides short and long-term disability insurance for use if you are unable to work because of an injury, illness or maternity leave.
Dental Benefits
Unity gives you a choice of two dental insurance plans through Delta Dental.
Vision Benefits
A vision exam is automatically included in Unity’s medical plans through Kaiser and Aetna. We also offer you VSP or Eyemed vision plan with enhanced benefits: a yearly exam with materials allowances
Health Insurance Benefits
Unity gives a broad selection of deductible and service levels for health insurance through Aetna and Kaiser. The cost of coverage is usually fully paid by Unity for the employee.
Life Insurance
Unity provides 1x your annual salary up to $350,000 for Basic Life/AD&D. You can purchase additional insurance for yourself and family members.
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Unity offers through Fidelity and will match up to 4% of your compensation if you contribute 5%.
Company Equity
Unity offers stock options that vest over a four year period.
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Unity provides high-quality, low-cost replacement care in your home or in a center, during sniffles, snow days, or any time regular care is unavailable.
Generous Parental Leave
New parents may be eligible for twelve weeks of PTO to bond with your baby or adopted child. If you are disabled due to pregnancy/childbirth, you may be eligible for four weeks of paid medical leave.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Unity has a very generous time off policy including 15 days of vacation.
Paid Holidays
Paid Sick Days
Unity employees receive 9 days per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Unity will contribute up to $100 month to your commute. You can contribute an additional $165 pretax dollars for parking and mass/public transport to commute to work.
Company Outings
Free Daily Meals
Unity employees get free catered lunch every day.
Game Room
Stocked Kitchen
Unity has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored or non-flavored sparkling water you can handle.
Happy Hours
Happy hours are hosted at the team's discretion.
Relocation Assistance
Fitness Subsidies
We want to help you maintain a well rounded, healthy lifestyle. We will reimburse you up to $100 per month for gym memberships, fitness classes, smoking-cessation programs, and much more.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like onsite training courses, and the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
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