Coinbase
Coinbase is a secure platform that makes it easy to buy, sell, and store cryptocurrency.
San Francisco, CA
Remote

Senior Product Marketing Manager, Retail

| Remote
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Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

What You'll Be Doing (i.e., Job Duties) 

  • Lead the development and execution of a large segment of Coinbase consumer’s marketing strategy.
  • You will be the voice of the customer and trusted advisor as to how current and future Coinbase user needs and desires inform product messaging, brand differentiation, marketing content, and external comms.
  • Execute multiple aspects of the product marketing lifecycle; from branding and positioning to targeted outreach and segmentation strategy, education and engagement campaigns, and events.
  • Work cross-functionally with product, design, brand, communications, support, etc. to launch new products.
  • You will think big about the future of crypto and how you can bring people into the cryptoeconomy more quickly.
  • Measure and report against the performance of product marketing initiatives

What We Look For In You (ie. Job Requirements)

  • 7+ years of Product Marketing, Growth Marketing, or Product Management experience within a B2C context.
  • Experience crafting & implementing consumer segmentation based on demographics, attitudes, behaviors and customer lifetime value.
  • Demonstrated track record of crafting customer segment oriented campaigns to steer new customer acquisition, and deepen engagement & retention.
  • Experience successfully launching products within an eCommerce, Consumer Internet, Retail, AdTech, Digital Wallet, or FinTech business.
  • Sophisticated quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided decisions.
  • Outstanding solid understanding of email marketing and social platforms. Similarly, experience crafting compelling consumer content strategies would be highly helpful.
  • Outstanding prioritization and project management skills
  • Powerful storyteller: written, verbal, and visual
  • Demonstrated ability to collaborate effectively across multiple, cross-functional teams
  • Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done

Nice to haves

  • You have crypto experience and a knowledge of the retail crypto market.
  • You have experience working on a global product.
Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.    

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] coinbase.com and let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Please contact [email protected] coinbase.com for additional information or to request accommodations.

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here: Ireland/EU, United Kingdom, and California. By submitting your application, you are agreeing to our use and processing of your data as required.


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Where we are

We are a remote first company with no centrally located HQ.

Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • Amazon Web Services Databases
    • SalesforceCRM
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What are Coinbase Perks + Benefits

Culture
Volunteer in local community
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Continuing Education stipend
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