Senior Product Marketing Manager - Student
We’re thrilled to announce Handshake’s $80M Series E funding round. From the start, we’ve made it our mission to break down barriers and create equitable access to great jobs. We’re expanding our mission to build a platform students love, that helps early talent of all backgrounds receive access to opportunities – no matter who they know or where they go to school.
Handshake is the number one site for college students to find a job. Today, the Handshake community includes 18 million students and young alumni at over 1,000 colleges and universities. We connect up-and-coming talent across all 50 states with nearly 500,000 employers recruiting on Handshake — from every Fortune 500 company to thousands of small businesses, nonprofits, startups, and more. Handshake is democratizing opportunity and ensuring college students have the support they need to find a great job and kick-off a meaningful career.
Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.
If you are not sure that you’re 100% qualified, but up for the challenge – we want you to apply. We believe skills are transferable and passion for our mission goes a long way.
Your Impact:
Handshake is hiring a Sr. Product Marketing Manager to collaborate closely with our marketing and product teams and help millions of students get the most out of Handshake. You will lead go-to-market for our back-to-school seasons and new features, driving students toward the key actions of connecting with employers, applying to jobs and getting hired. You’ll be responsible for the full lifecycle strategy of our marketing efforts, from initial student research to positioning and messaging to creative development and channel plans. All to strengthen the position of Handshake as the place where student and early-career users come to find jobs, connect with employers and build their careers.
Your Role:
- Drive insights to identify student needs
- Develop product positioning, value propositions, and key messages to students across marketing channels and in product
- Create and manage the go-to-market process for key product releases and top recruiting seasons (fall and spring)
- Develop comprehensive marketing plans and work with creative and channel partners to launch
- Lead competitive insights to understand and drive Handshake’s competitive position
- Partner with product teams to influence the product roadmap via user insights
- Build strong relationships with PM and other teams to drive an outstanding product experience
Your Experience:
- 6+ years of work experience, with 3+ in direct to consumer product marketing
- Delivered multiple successful product launches to ensure adoption and engagement
- Developed strategy and managed creative briefing and execution of go-to-market launches
- Experience acting as project manager for go-to-market launches
- Developed messaging and content strategy and deployed these through multiple channels
- Experience extracting, analyzing, summarizing and communicating data
- Have worked in a fast paced, changing environment and willing to take initiative
- Skilled at presenting ideas and information to senior leadership internally and externally
Benefits:
- Stock: Ownership in a fast-growing company.
- 401k: We care about your ability to save for your future.
- Family Focus: Parental leave and flexibility for families.
- Time Off: Flexible vacation policy to encourage people to get out and see the world.
- Healthcare: World-class medical, dental, and vision policies.
- Goodies: Whatever hardware and software you need to get the job done.
- Team Fun: Regularly scheduled events, sports, game nights, book clubs.
- Learning: Learning & Development opportunities for you to grow your skills and career.
- Great team: Working with fun, hardworking, nice people who are committed to making a difference!
- ...And much more!
We value diversity of all kinds, and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities and perspectives.
Interested in what Handshake’s San Francisco HQ is like when we’re together? Check out this video: Just browsing or not ready to apply? Keep in touch with us!