Senior Product Marketing Manager at Khoros

| San Francisco
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Khoros is looking for an exceptional Senior Product Marketing Manager for our Digital Care Solution. In this role, you will drive the go-to-market strategy and execution for product launches, you will be the company expert on the digital care market and buyers, and you'll create programs that accelerate sales and drive category leadership.


We are looking for someone with B2B product marketing experience who thrives in a fast-paced startup culture. You will be responsible for communicating the value of our product innovation to the market and to our field. If having a tangible business impact invigorates you, and you are committed to setting the standard in your work, then this is the place for you.


Job Duties:

  • Identify and drive Market opportunities - synthesize qualitative and quantitative market signals (e.g., market trends, win/loss data, competitive intelligence, and market penetration) and partner with Product Management to take the right product and GTM action
  • Product Launch Management – from strategy to execution, lead the go-to-market plan, cross-functional alignment, and life cycle process for our biggest launches
  • Product and Solution Positioning – create compelling messaging for new and existing technology that creates value for our target audiences, clearly articulates our differentiation, and ensures consistency of messaging across touchpoints
  • Evidence – guide creation of the best proof points and stories to support our positioning
  • Campaigns and Content – partner with Marketing to strategize and create targeted demand generation campaigns, content (blogs, eBooks, datasheets, whitepapers, etc.), and market offers
  • Field Enablement – train and enable customer-facing teams to win more Khoros Care deals
  • Industry Analysts – brief the analyst community on new innovation and build relationships with key influencers and advocates
  • Pricing and Packaging - monitor pipeline and win/loss performance, and other market signals, to adjust our pricing model

Minimum Requirements:

  • Bachelor's degree
  • 5+ years experience in enterprise B2B software
  • 5+ years product marketing experience
  • Domain experience in enterprise customer service, messaging channels,e and/or contact center
  • Excellent product positioning, critical thinking, and storytelling skills
  • Excellent organizational skills, with a playbook and ability to manage multiple product launches at once
  • Strong leadership skills -- ability to command a room's attention and inspire concerted action
  • Superior communication skills -- written, verbal, presentation
  • Energetic with strong ability to build trust with sales, product, services, customers, and executive management
  • Proven ability to set the standard and take ownership of products - outline a thoughtful strategy for attacking the market, and execute with strong attention to detail
  • Proven ability to collaborate across teams and win together
  • Genuine desire to continuously learn, adapt, and teach others your expertise
  • Proven ability to create sales tools and sales enablement programs that increase win rates and accelerate sales cycles
  • Action-oriented with great follow through on commitments

 

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • HTMLLanguages
    • CSSLanguages
    • ReactLibraries
    • ReduxLibraries
    • MySQLDatabases
    • RedisDatabases

Location

THE PIER. There's no better work location in all of the Bay Area.

An Insider's view of Khoros

What are some social events your company does?

Khoros embodies cultural diversity through inclusivity and team engagement. Not only do we offer daily catered lunches and weekly bootcamp and yoga classes, but we organize unique monthly happy hour experiences, (mixology contests, candle making, mindfulness classes) quarterly volunteer opportunities and partnerships with local non-profits.

Laura Whitefield

Senior Executive Assistant & Cultural Specialist

How does the company support your career growth?

After trying on quite a few different roles, I feel so fortunate to have found the perfect one for me. My managers have always been so helpful in making sure to elevate and help me prep for the right opportunities to provide value for the company and help me transition into a role that I love.

Sidney Gomez

Sales Engineer

How has your career grown since starting at the company?

I've had multiple opportunities to learn and grow at Khoros. I began as a Recruiter and was promoted to Recruiting Lead within a year. Having worked in recruiting a while, earlier this year, I was interested in a career shift and was supported through a transition into Sales Engineering. My career has grown exponentially since being at Khoros.

Kristine Lim

Associate Sales Engineer

What are Khoros Perks + Benefits

Khoros Benefits Overview

Khoros offers a competitive benefits plan that empowers employees to make decisions that best benefit themselves and their families. By incorporating exceptional benefits with office-specific perks and a work-life balance, Khoros delivers an exceptional employee experience for its global team.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Monday, Thursday with light breakfast items and snacks available every day.
Happy Hours
Relocation Assistance
Fitness Subsidies
$50/month offered for employee wellness
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications
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