Senior Product Marketing Manager
The Opportunity:
DataGrail is growing and looking for a Senior Product Marketing Manager to lead the launch of a new segment to DataGrail’s portfolio. Equal-parts storyteller and technical enthusiast, the Sr. Product Marketing Manager has the opportunity to drive cross-functional programs and craft compelling narratives for quadrant-defining products.
Their work will delight existing customers and entice prospective users by delivering go-to-market strategies for the best-reviewed privacy platform in the industry. Acting on targeted research done in partnership with DataGrail’s technical teams, the Sr. PMM will equip revenue-goaled teams with strong enablement and use’s product launches as fodder for growth.
As a member of the small-but-mighty Product & Brand Marketing team, this role provides a unique opportunity to work across the funnel: from presenting DataGrail’s vision at public events, to developing content with members of the privacy community, to briefing industry analysts. We’re looking for a powerful partner who will forward a mission that matters: to help people lead with trust.
The Skill Set:
- Create go-to-market plans that enable hungry revenue teams and delight current and future users.
- Manage product launches in collaboration with Product and Engineering teams.
- Measure the impact of feature releases to optimize GTM strategies and multi-channel campaigns.
- Develop compelling messaging and positioning for target audiences.
- Produce content that educates companies on DataGrail’s value proposition and the state of the privacy landscape.
- Demonstrate critical, lateral thinking to absorb technical concepts quickly and inform DataGrail’s brand perspective.
Within 60 Days You'll:
- Review personas and brand archetype and materials to grow understanding of our market, customers, and value proposition.
- Sit in on analyst, PR, and sales conversations to improve messaging for Revenue teams to speak comfortably about technical topics.
- Partner with internal and external stakeholders to validate market position and keep up-to-date with buyer and customer preferences.
- Become familiar with DataGrail’s pitch and suggest improvements based on stakeholder feedback.
- Drive cross-functional product launch planning conversations with members of revenue-facing and technical teams.
Within 180 Days You'll:
- Optimize for higher volume of demo requests submitted on home and demo webpages.
- Drive marketing programs that accelerate lead to opportunity and decrease days to close.
- Increase win rate for target segments and establish benchmarks against new segments.
- Create use case studies for e-commerce and B2C brands.
- Conduct competitive analysis and provide battle cards that, in collaboration with Enablement, measurably increase Sales team confidence.
Within 365 Days You'll:
- Own DataGrail’s platform messaging framework.
- Facilitate roadmap planning using market feedback.
- Contribute to strategic planning and headcount allocation.
- Build new pricing and packaging models that drive greater appetite for DataGrail products.
- Increase feature adoption post-launch, partnering with Product to build dashboards tracking performance.
With the core belief that trust builds transparency, at DataGrail, we provide a privacy platform that empowers people to have more control over their privacy and identity. Our platform eliminates complicated, manual, and time-consuming processes associated with emerging privacy laws. We find and untangle the terabytes of data companies have, make sense of it, and organize it into an easy-to-use privacy program.
We live by our company values every day at DataGrail: Win as a Team, Empathy Always, Love our Customers, Iterate & Evolve, Seek New Perspectives, and Lead with Why.
Benefits & Perks:
- Competitive compensation package + equity
- Work from anywhere - every employee has the choice to select their ideal work environment
- Feel relaxed with unlimited paid-time-off (+2 weeks mandatory!)
- Treat yourself with 8 scheduled “DataGrail Days” a year for personal wellness
- Grow with us - Annual stipend for continued career development for all DataGrail team members
- Stay healthy - full healthcare coverage, including dental, and vision
- Save for the future with our 401(k) plan
- Work smarter with monthly hardware and remote office stipends and an UberEats meal program
- All of this and much, much more
DataGrail provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
