Senior Product Marketing Manager

| San Francisco
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Team Overview:
The Product Marketing Team at Glu is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu’s games studios and central teams to deliver breakthrough experiences for players. We are passionate about our players and always look for new ways to engage them. We value collaboration, creative risk taking, and accountability. If you share our values and have a passion for gaming, let’s talk!
 
Role Overview:
As the Sr Product Marketing Manager, you will help to research, develop and execute the marketing plans for a new game within the Crowdstar Studio. You will work directly with the game studio, UA, creative development, data and analytics, PR and research teams to collaborate and drive growth plans for the game.

You’ll most often:

  • Develop the research plan in partnership with UXR and studio team for the new game to better understand the target audience, the competitive landscape, and unique selling propositions for the new game
  • Create the marketing plans for all phases of the game launch from internal betas, to external betas, soft launches and worldwide launch
  • Collaborate across teams including PR, social/community, user acquisition, creative, lifecycle marketing and research to build a holistic plan
  • Partner with the internal studio development team, ensuring marketing and product insights are cross pollinated in the marketing and in the game
  • Develop the key art/visual ID working with creative teams & studio collaboration
  • Establish and assure adherence to budgets, schedules, and outbound marketing plans

You’ll be a great fit for this role if you have:

  • 6-10 years of relevant product marketing experience focused on consumer marketing
  • Experience working with consumer brands
  • Strong project management skillset
  • Match your creative ideas with deep knowledge of digital measurement
  • Lifecycle marketing experience a plus
  • Comfortable working under tight deadlines
  • Able to quickly pivot and adjust plans in this dynamic industry
  • Self-starter and experience managing cross-functional programs
  • Ability to present and earn buy-in for projects with multiple stakeholders
  • Excellent communication and organizational skills
  • Experience in mobile apps ideal; mobile gaming a plus

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Location

Our office is right across the street from Moscone Center West, just minutes from the BART station and 4th + King Caltrain with shuttle service.

What are Glu Mobile Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have our Fun team which volunteers regularly plan and run various company-wide events for team bonding and stress relief. We also have several guilds that meet in various disciplines.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Glu employees can contribute up to $2700 annually to their Medical FSA and 270 a month towards Transit FSA
Disability Insurance
Dental Benefits
Our dental plan covers $2500 of expenses.
Vision Benefits
We have multiple vision plans, including a $0 premium plan for all Full Time Employees.
Health Insurance Benefits
We have 4 different health plans including Kaiser and a HSA account
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Team workouts
Glu's team fitness initiatives include In-office yoga and Grokker team challenges
Retirement & Stock Options Benefits
401(K)
401(K) Matching
GLu provides employees with a 401(k) matching plan managed by Empower. We match 50% of contributions up to 6% of an employee's annual gross pay.
Company Equity
Glu offers RSUs as part of our equity package, as well as refreshers for top performers.
Employee Stock Purchase Plan
Glu allows qualified employees to purchase company shares at a discounted price every 6 months.
Performance Bonus
Glu's performance bonus plans are targeted percentage bonus, awarded yearly. Additionally we offer spot bonuses for going above and beyond.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker, with a mixture of supplementing EDD, STD and our benefits.
Flexible Work Schedule
Glu provides employees with a flexible work schedule that includes Core hours.
Return-to-work program post parental leave
Company sponsored family events
Glu sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Glu employees receive between 16 and 21 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Glu offers pre-tax commuter benefits for all employees including a Transit FSA and CalTrain GoPass.
Company Outings
Glu hosts company outings Semi-annually in addition to our studio and team events.
Free Daily Meals
Game Room
Our game room includes Pool Table, Foosball, Video Games.
Stocked Kitchen
Glu has a fully stocked kitchen including unlimited snacks, coffee, tea and even Kombucha on tap.
Happy Hours
Happy hours are hosted Once per month.
Parking
We offer employees Paid on-site garage parking with 24/7 access and monitoring downtown SF. In Foster City we have free parking.
Pet Friendly
Glu Sports, in Foster CIty, pet policy is Occasional bring your pet to work days
Relocation Assistance
Our relocation assistance plan is offered for some positions.
Professional Development Benefits
Job Training & Conferences
Glu offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers help with paying for classes.
Lunch and learns
Glu hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer a budget annually for continuing education.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We support paid industry certifications.
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