Senior Product Marketing Manager
Who We Are:
KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads.
We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.
About the Role:
We are seeking a strong story teller to join our team as a Senior Product Marketing Manager. In this role, you’ll work cross-functionally with the product, sales, marketing, design, enablement, and customer success organizations at KeepTruckin to create messaging that evangelizes how KeepTruckin’s technology creates better safety and efficiency outcomes for fleets across North America.
The ideal candidate is a strategic thinker capable of guiding competitive positioning and strategy; while simultaneously being detail oriented, with a keen eye for detail across external and internal facing content contributing to KeepTruckin’s brand. This role will have a high level of ownership and visibility across the organization.
What You'll Do:
- Product positioning and messaging - develop a compelling narrative and value proposition for KeepTruckin’s product suite to communicate our vision to diverse audiences externally. Partner with design and marketing to build content and collateral (blog, website, print, decks, videos, etc.) that reflect positioning and showcase the vision of our product as well as the value proposition.
- Work closely with the industry experts to ensure effective thought leadership and ongoing relevance in the market.
- Align with the PM teams to drive strategy around product positioning for existing products and new launches.
- Quarterback product launches in partnership with cross-functional teams.
- Develop plays and GTM strategies that help sales + cs drive pipeline, find new buyers, and upsell into existing accounts.
- Understand the customer, the competition, and how KeepTruckin’s technology uniquely solves that customer’s problems.
- Communicate effectively and often to with marketing, sales, product and executive leadership to ensure all stakeholders are aligned.
What We're Looking For:
- 7+ years of work experience in a marketing / strategic function
- Excellent writing and storytelling skills — has previous writing samples to point to
- Experience working with executive leadership and cross functional teams
- Thrives in a fast-paced environment, a high-energy go-getter
- Strong project management skills
Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
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