Senior Specialist, Email Marketing

| San Francisco | Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Virta is the first company with a clinically-proven treatment to safely and sustainably reverse type 2 diabetes and other chronic metabolic diseases without the use of medications or surgery. Our innovations in nutritional biochemistry, data science and digital tools combined with our clinical expertise are shifting the diabetes treatment paradigm from management to reversal. Our mission - to reverse type 2 diabetes in 100 million people by 2025.

If you love email marketing, compiling and analyzing big data and making sense of it, this role is for you. This role will run email operations and implementation for the vast majority of Virta’s B2B2C email marketing. Initially, the role will focus on email operations and execution. As Virta grows, you will be able to expand to more advanced email marketing, including marketing automation, strategic analytics, and demand generation. This role requires significant cross-functional collaboration with fun and diverse team members. We value autonomy, critical thinking, self-starting, a growth mindset, and problem-solving. 

Responsibilities:
  • Create and deploy periodic and ad-hoc email campaigns to increase patient enrollment in Virta.
  • Set up email whitelisting and strategies for increasing deliverability rates, improving inbox placement, and maintaining email reputation.
  • Develop new email templates and improve existing ones through Marketo and email HTML coding.
  • Perform A/B tests, analyze the results, and present learnings.
  • Monitor email metrics and compile into reports, analyze delivery and conversion rates.
  • Support lead and data management, maintain high degree of email hygiene, enforce email best practices.
  • Use data to optimize the customer journey, from initial awareness to enrollment. 

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

  • Launch the email marketing campaign for 20 new Virta customers.
  • Develop the next generation of Virta’s email templates, including dual language and mobile-optimized.
  • Improve Virta’s email deliverability, IP address reputation and inbox placement.
  • Work on an integration to automate post-event email nurture campaigns.
  • Run an A/B test to better understand our customer journey.

Requirements:

  • 3-5+ years of total experience, of which 2+ years in high-volume and hands-on email marketing (implementation), including:
    • Coding and updating HTML email templates
    • A/B testing, trigger logic, and cadence analysis
    • Managing and refreshing audience lists 
  • Experience working with email marketing automation platforms
    • Strong preference for experience with Marketo
  • Demonstrated passion for email marketing, with desire to grow in the email marketing field
  • Experience in manipulating data in Google Sheets/Excel

Bonus points for:

  • Proven record of creating, deploying and improving high-impact, unique marketing campaigns.
  • Marketing operations experience, preferably for online services.
  • Prior lead and data management experience (list ingestion, database hygiene and clean-up, lead gen attribution and segmentation, etc).

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

  • You put people first and take care of yourself, your peers, and our patients equally
  • You have a strong sense of ownership and take initiative while empowering others to do the same
  • You prioritize positive impact over busy work
  • You have no ego and understand that everyone has something to bring to the table regardless of experience
  • You appreciate transparency and promote trust and empowerment through open access of information
  • You are evidence-based and prioritize data and science over seniority or dogma
  • You take risks and rapidly iterate

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • SalesforceCRM

Location

There's a ton in the area as we are close to the Ferry building, Salesforce Park, and Market Street. It's a 7 min walk to BART and 20 min to Caltrain.

What are Virta Health Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program
More Jobs at Virta Health21 open jobs
All Jobs
Data + Analytics
Dev + Engineer
HR + Recruiting
Marketing
Operations
Project Mgmt
Project Mgmt
new
San Francisco
Marketing
new
San Francisco
Developer
new
Remote
Data + Analytics
new
Remote
Operations
new
San Francisco
Operations
new
San Francisco
Operations
new
San Francisco
Data + Analytics
new
San Francisco
Data + Analytics
new
Remote
Data + Analytics
new
San Francisco
Operations
new
San Francisco
HR + Recruiting
new
Remote
Project Mgmt
new
Remote
Marketing
new
San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Virta Health's full profileSee more Virta Health jobs