Senior Talent Brand Manager
We’re thrilled to announce Handshake’s $80M Series E funding round. From the start, we’ve made it our mission to break down barriers and create equitable access to great jobs. We’re expanding our mission to build a platform students love, that helps early talent of all backgrounds receive access to opportunities – no matter who they know or where they go to school.
Handshake is the number one site for college students to find a job. Today, the Handshake community includes 18 million students and young alumni at over 1,000 colleges and universities. We connect up-and-coming talent across all 50 states with nearly 500,000 employers recruiting on Handshake — from every Fortune 500 company to thousands of small businesses, nonprofits, startups, and more. Handshake is democratizing opportunity and ensuring college students have the support they need to find a great job and kick-off a meaningful career.
Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.
If you are not sure that you’re 100% qualified, but up for the challenge – we want you to apply. We believe skills are transferable and passion for our mission goes a long way.
Your Impact:
Handshake is hiring a Senior Talent Brand Manager reporting to the VP, Talent, on the Recruiting Team. In this role you will power our recruiting efforts by driving high quality candidates to Handshake and unlocking the potential of each team member to drive stronger results. You will activate and drive high quality inbound and partner with recruiters to build campaigns targeting our highest priority roles. You will build, manage and maintain all talent focused channels (LinkedIn, Indeed, Glassdoor, Key Values, etc) and find new avenues to position Handshake as an employer of choice and attract passive talent. You will build an event strategy to boost awareness particularly for underrepresented groups.
You will also focus on designing content and imagery for our internal stakeholders such as Hiring Manager Training, Interview Training, Referral Program and Internal Mobility. You will partner with the Recruiting Coordinators to ensure all pieces of content and collateral we put in front of candidates is representative of our brand and also find new opportunities to operationalize and elevate our candidate experience.
Your Role:
- Build the talent brand strategy for Handshake in partnership with the Recruiting and Marketing team
- Design programs and execute on them to increase the quantity and quality of our inbound applicants especially those from underrepresented groups
- Design and operationalize messaging that’s reflective of our brand and heightening market awareness through various talent channels and sourcing efforts
- Increase the production, efficacy and attendance of our most critical programs - such a hiring manager training, interviewer training and our referral program
- Assist in talent market expansion by partnering with local press, building microsites, campaigns and activating channels for hiring
- Leverage our ATS, Greenhouse, to segment and build campaigns for passive talent and create rich, authentic, and continuous content highlighting life at Handshake
- Manage all digital channels (Handshake Career Site, LinkedIn, Indeed, Glassdoor, Key Values, etc), find new ones, and optimize the mix of our candidate sources
- Partner with the Recruiting Coordinators to deliver an exceptional candidate experience
- Lead efforts on Best Places to Work and other employer award lists
Your Experience:
- Partnering with Recruiters, leaders, and executives to create and drive talent brand strategies and initiatives at scale
- Creating long-term nurturing campaigns with passive talent
- Building talent brand programs and operationalizing talent brand processes from scratch
- Building compelling content and storytelling
- Leveraging data to storytell and influence business processes and outcomes
- Working in a hyper growth tech organization and building and leading towards scale
- Working through ambiguity and driving incredible results
Bonus Areas of Expertise:
- Managing and partnering with distributed teams
- Working in SaaS
Benefits:
- Stock: Ownership in a fast-growing company.
- 401k: We care about your ability to save for your future.
- Family Focus: Parental leave and flexibility for families.
- Time Off: Flexible vacation policy to encourage people to rest and recharge.
- Healthcare: World-class medical, dental, and vision policies.
- Goodies: Whatever hardware and software you need to get the job done.
- Team Fun: Regularly scheduled events, movie nights, and book clubs.
- Learning: Learning & Development stipend for you to grow your skills and career.
- Great team: Working with driven, fun, and kind people who are committed to making a difference!
- ...And much more!
We value diversity of all kinds, and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities and perspectives.
Interested in what Handshake’s San Francisco HQ is like when we’re together? Check out this video: Just browsing or not ready to apply? Keep in touch with us!