SEO Manager (Link Building) at Instacart

| San Francisco
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OVERVIEW

Our digital marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for getting more people to shop for groceries using Instacart.

ABOUT THE JOB

    • Oversee SEO link building strategy and execution and growing traffic to Instacart.com
    • Self generate links by promoting excellent internal content to your own blogging, social media and journalist networks or leveraging networks of internal teams
    • Manage and evaluate external link building vendors. Work with internal partnership and brands teams to get links from retailers, brands and press
    • Measure and analyze the effectiveness and ROI of all link building activities
    • Work with social media teams to Identify and engage social media influencers – communities, brands and publishers.
    • Engage internal subject matter experts to become occasional content contributors and moderators to generate link worthy content
    • Working with SEO content manager to develop a planned editorial calendar as well publishing on the fly. Proven experience executing on time whilst facing all levels of challenge
    • Explain SEO traffic patterns and understand all search engine algorithm changes
    • Monitoring SEO trends and staying current with latest SEO technologies
    • Prioritize initiatives with internal stakeholders across Marketing, Product, Engineering and Data Science

ABOUT YOU

    • Bachelor's degree or equivalent.
    • Minimum 1 year in SEO or 4+ years in Marketing, Online Marketing, Public Relations, Community Management, Journalism, Social Media or related fields
    • Strong project management and organizational skills
    • Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships both internally and externally. Must be a people person and be happy to lead other groups at times through expertise
    • A good mix of analytical rigor, strategic thinker and wondrous creativity
    • Understanding the corporate sensitivities that content and link building can create and be able to spot and avoid common mistakes / pitfalls. Demonstrated good judgment in external communications
    • An enthusiastic, can-do attitude. A problem solver able to work autonomously. Comfortable with strategic planning as well as implementing the details
    • Ability to run backlink analysis reports and use tools such as Ahrefs, SEMRush, Moz etc
    • Nice to have: An excellent self cultivated network or industry contacts with large networks that you can leverage. Experience communicating with influential and active niche bloggers and community members including the ability to moderate, guide and stimulate conversations

ABOUT INSTACART

Founded in 2012, Instacart is a leader in North American online groceries and one of the fastest-growing companies in e-commerce. Our same-day delivery and pickup services bring everyday essentials and fresh groceries to consumers in the U.S. and Canada in as fast as an hour. We have partnered with more than 300 beloved national, regional and local retailers to deliver from more than 20,000 stores across more than 5,500 cities in North America. 

We believe that great people are the ingredients for success. We like to think that we are like a potluck—everyone brings something new, different and flavorful to the table. We believe that just as meals are best shared together, success is best shared together. Our mix of thoughtful, inventive and neighborly employees work together to deliver our common goal: to make grocery shopping effortless for everyone. If this resonates with you, then Instacart just might be the place for you. Welcome home.


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • GoLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

Instacart SF (our HQ) is located in the Embarcadero district—a major transit hub with views of the Ferry Building, Treasure Island, and more.

An Insider's view of Instacart

What’s the vibe like in the office?

Family—its what I think of when someone asks me about the Instacart Finance team. It is ACCR-UAL world out there but all of us have each other’s back!

Sachin

Payroll Manager

What does your typical day look like?

Our team is hyper-focused on delivering value to our enterprise customers. We are shaking up the grocery industry and every day brings a new challenge. There's never a dull moment on the technical delivery team!

Nicola

Technical Project Manager

How has your career grown since starting at the company?

Instacart has given me the opportunity to grow my career significantly over the last 5 years. I started as an In-store shopper, became a Shift Lead, was promoted to Site Manager. Eventually, I transitioned into a new role on my current team at HQ and am expanding my coding skills with Carrot University, our internal coding bootcamp.

Annabel

Shopper Community Lead, Field Operations

How do your team's ideas influence the company's direction?

"I love being a part of the Care team because we genuinely care about the customers that use our platform and our employees who work hard to ensure a great experience. I get to play an integral role in helping us turn our Care vision into reality."

Kiha

Human Resources Director, Care

What are some things you learned at the company?

As a large company that is growing quickly, there is still a huge appetite for trying new things; in fact, it's the expectation. There is no 'cookie-cutter' approach.

Tonci

Senior Technical Recruiter

What are Instacart Perks + Benefits

Instacart Benefits Overview

Health & Wellbeing
At Instacart we offer generous employer contributions to healthcare for comprehensive medical, dental, vision and mental health. From flu-shot clinics to “take what you need” time off, we provide a holistic approach to supporting our employees' physical and emotional well being.

Family
We believe in supporting every parent within the Instacart family. Paid parental leave, a grocery credit, and sweet baby swag are offered to new parents. We aim to support parents returning to work with on-site Mother’s Rooms, our Parents @ ERG, and events like Bring Your Child to Work Day.

Food
We donut take food (or food puns) lightly at here Instacart. From giving all employees a free Instacart Express membership to celebrating milestones and cultural heritage months with food, to hosting a monthly AMA with our CEO called "the Scoop" (featuring scoops of ice cream), food is baked into our daily lives.

Culture
Partners with Nonprofits
Feeding America
Friends outside of work
Eat lunch together
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
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