SEO Manager

| San Francisco
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At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $25 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!

GoodRx is seeking an SEO manager to help us drive continued organic growth via best-in-class health content.

You’ll be responsible for identifying and recommending new content opportunities across a variety of formats and channels. You’ll work alongside world-class writers, designers, product managers, engineers, and subject matter experts to solve meaningful health problems for millions of people each month. 

About this Role

You will identify growth opportunities, both in our existing content as well as in new categories. Your recommendations will drive growth and engagement in search, social and subscriber-based inbound channels. You’ll create comprehensive content strategy documents and work closely with the editorial (production) team to execute. 

You’ll utilize competitive and content gap analysis to identify effective strategies and opportunities for new growth. You’ll create outlines for long-form content with SEO best practices at the core of all recommendations. You’ll own and closely monitor performance metrics to understand what’s working. 

Responsibilities

  • Work in tandem with the editorial team to build a content strategy, including helping to further develop our voice and style, that complements an evolving calendar.
  • Perform ongoing keyword research to discover opportunities and new trends within the rapidly-evolving health vertical, particularly in emerging spaces like telehealth
  • Become familiar with our growing library of content. Perform category audits to advise on when to create new content vs updating/consolidating older content with established rank
  • Perform competitive analysis and develop a deep understanding of the competitive landscape
  • Perform site audits to identify roadblocks and opportunities.
  • Work alongside web analytics team to manage and influence reporting dashboards. Monitor traffic, understand impact of optimizations as well as external changes (algorithm updates, SERP changes, etc)
  • Stay abreast of product roadmap and ensure upcoming launches are SEO compliant
  • Regularly engage with the SEO community to monitor for trends/algorithm updates

Required Skills & Qualifications:

  • 4 years of experience working in SEO, and a demonstrable understanding of SEO best practices
  • Excellent writer and communicator with a team-oriented outlook
  • Strong background with keyword research
  • Experience expanding the value, relevance and intent of keywords as they relate to respective campaigns
  • Familiarity with Google Analytics and Search Console, and an understanding of how to use this data to improve search visibility and user experience
  • Expert at Excel or Google sheets, Google Data Studio, SEMrush, Ahrefs, MOZ or analogous keyword research tools, as well as social listening tools (buzzsumo, etc.) and crawling tools (Screaming frog et. al.)

Preferred Skills:

  • Experience working on highly-trafficked consumer-facing websites
  • Experience in (or passion for) the health space
  • Familiarity with SEO A/B testing

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $25 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our company is located in the great SoMa area near Blue Bottle and 21st Amendment Brewery.

An Insider's view of GoodRx

How do you collaborate with other teams in the company?

"Collaboration across teams feels super seamless here, given the suite of tools we’re equipped to use, and the collaborative and communicative culture that’s really present throughout the company. I really appreciate that my teammates are very available to connect, especially remotely, while still being respectful of each other’s time. "

Sindhu Palaniappan

BI, Manager

How does the company support your career growth?

GoodRx has allowed me to grow tremendously in my career as an SEO. They've empowered me to lead our organic search strategy as we innovate and grow in the competitive health space.
There is not a single "right” approach to SEO, but GoodRx has given me confidence in my instincts, while also providing me with the team and resources needed to continu

John Vantine

Director, SEO

How do your team's ideas influence the company's direction?

Our team works with pharmaceutical manufacturers to bring GoodRx’s mission to life. Brand medications are expensive with complicated insurance coverage. We partner with manufacturers to advertise and integrate affordability solutions for brand drugs into our platform. Our solutions ultimately drive more patients to start and stay on their therapy.

Divya Lyer

Vice President, Strategy / Business Development, Manufacturing Solutions Overview 1:1s Feedback

What does career growth look like on your team?

We believe that each individual has untapped potential. We are able to grow our people by fostering an environment where learning is prioritized and protected. By finding opportunities for personal growth which align with business needs we empower our team to make decisions and learn through fast feedback, which in turn leads to more oversight as o

Hurshal Patel

Engineering Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family) Kaiser
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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