About the Role
Uber's regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional partners (Comms, Policy, Ops and CommOps) to bring our products and brand strategy to life in-market. They work closely with regional program management teams (where applicable) and global stakeholders to define regional priorities in alignment with global priorities, managing activations of global toolkits and owning region-specific marketing efforts.
In this role, you'll be charged with developing and leading our social media strategy, vision and go-to-market execution for Uber Eats (US and Canada). The ideal candidate is ambitious, results-oriented, has a pulse on the social landscape; you've helped pioneer innovation, and have led strategy and execution (both campaign and evergreen) in social media for a global brand (either in-house or at an agency).
What You'll Do
• Responsible for Uber Eats social media activity helping to breathe social-first thinking into everything we do across US/C.• Create impactful social activity that leads to an improvement in brand favorability and trust.• Partner with internal & agency teams to execute integrated social activity for brand and product campaigns, helping the brand to break through and shape culture• Establish an ownable social strategy and editorial approach that delivers beats of always-relevant social content aligned with our marketing objectives• Manage our Eats editorial calendar to ensure consistency across key markets. Translate global strategies into locally relevant campaigns and content.• Manage agency partners to ensure flawless execution of campaigns and activations.
Basic Qualifications
• 5+ years experience leading social media channels and working on creative and innovative social media campaigns.
Preferred Qualifications
• Deep understanding of how brands should use social to show up authentically.• Expert in developing social marketing strategies that are native to each channel and that can deliver tangible results• Experience managing relationships with external and internal agencies/design teams to brief and manage original content.• Ability to collect, analyze, and use social data to inform decision making.• At the cutting edge of social trends and culture, knowing how to credibly and sensitively harness them while maintaining brand safety and values.• Experience running influencers campaigns and how they can be used to extend social campaigns.• Deep understanding of how paid and organic content and strategies work together.• Flexible, with the ability to excel in a fast-paced environment.• Previous experience working in a globally-led, matrixed organization, with regional teams executing• Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities• Background in editorial planning and experience in content creation
At Uber, we reimagine the way the world moves for the better. The idea was born on a snowy night in Paris in 2008, and ever since then, our DNA of reimagination and reinvention carries on. We've grown into a global platform moving people and things in ever-expanding ways, taking on big problems to help drivers, riders, delivery partners, and eaters make movement happen at the push of a button for everyone, everywhere.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.