Sports Marketing Senior Manager

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Coinbase has built the world's leading compliant cryptocurrency platform serving over 73 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

The Marketing organization is looking for a Sports Marketing Senior Manager with experience driving sports partnership marketing and execution in a fast-growing, category-defining global company. This person will manage Coinbase’s most strategic partnerships, including the NBA and WNBA,  evaluate new opportunities and support the broader marketing team to fully utilize and optimize our sports partnerships.  This person should have a strong understanding of sports property management and have experience working cross-functionally to ensure the full value of a sports partnership comes to fruition. This role is ultimately responsible for harnessing the power of sports to help tell Coinbase’s story, educate current and future Coinbase users and drive awareness of the Coinbase brand and business

Success in this role requires that you be operationally minded, crypto forward and digital native, and a strategic thinker with a good understanding of sports partnership management. You will work closely with Coinbase’s product team on utilization of partnerships to drive education and user acquisition as well as Coinbase’s communications and media and social team to develop a consistent approach to sports partnerships across paid, owned and earned media- all with the passion and enthusiasm for building the Coinbase brand and advancing the crypto movement.

What you’ll be doing (ie. job duties):

  • Manage relationship and all work streams for NBA & WNBA partnership
  • Project manage partnership, media, and creative agencies to execute all NBA & WNBA work streams.
  • Work with experiential team & agencies to deliver best in class IRL activations at NBA & WNBA events
  • Partner with measurement team to understand and deliver reporting on impact of NBA & WNBA on Marketing goals
  • Build relationships with cross-functional teams to deliver best in class programs that deliver on company goals: Growth, Design, Retail, Creative, and Media Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations.
  • Coordinate lookbacks and post-mortems to discuss and distill takeaways
  • Identify and monitor key market and competitive trends
  • Help define successful KPIs, monitor and evolve KPIs based on the evolving landscape and company goals.

What we look for in you (ie. job requirements):

  • 10+ years of experience in roles of increasing responsibility in sports marketing and sports property management
  • Strong project management and agency management skills a must
  • Demonstrated track record of successful sports partnership activations and an aptitude for bringing fresh, creative ideas to the table.
  • Strong executive presence and experience with exec level reporting
  • Collaborative individual who enjoys partnering closely across teams and departments to ideate and create the most impactful activations possible.
  • Comfort working in a high growth, continuously evolving environment.
  • Strong data and analytical skills and the ability to manage portfolio and make strategic budgetary tradeoffs to accomplish goals
  • A strong interest in crypto and a passion to drive the economic freedom it can offer
  • Willingness to travel, and ability to work independently and autonomously

Sound cool? Let's work together.

Notice for Colorado applicants as required by sb19-085 (8-5-20). Target annual salary for this role performed in Colorado, is $195,500 + target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

P28910

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.    

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@ coinbase.com and let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Please contact accommodations@ coinbase.com for additional information or to request accommodations.

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