Sr. Account Based Marketing Manager

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Nylas is a pioneer and leading provider of universal communications APIs that allow developers to quickly connect their applications to every email, calendar, or contacts provider in the world. Over 100,000 developers around the globe use the Nylas communications platform to process over 1.2 billion API requests and 15TB of data per day from providers such as Gmail, Microsoft Exchange, Outlook, Yahoo! and more. 


Who We Are


Nylas was founded in 2013 and has raised over $175M to date from Tiger Global, 8VC, Spark Capital, Slack, and more; as well as individual investors including Patrick Collison, Co-Founder and CEO of Stripe, John Collison, President and Co-Founder of Stripe, Sebastian Siemiatkowski, CEO of Klarna, and Tony Fadell. Developers around the world use Nylas to quickly and securely build email, scheduling, and work automation features into their applications. Nylas customers include Upwork, Wix, Freshworks, Lever, Dialpad, Ceridian, and Move.com.


People First


Nylas is a BIG advocate for the well-being of its employees, which is why we have embraced a People First philosophy. It’s about giving more autonomy and flexibility to our employees. It’s not about when, where or how the work is accomplished; it’s about adopting a mindset of velocity and trust when tackling the work. It’s about respecting individual working styles, disabilities, and personal schedules, but also ensuring everyone has a better work-life balance. The outcomes will always be more important than the physical location.


Nylanauts have the ability to decide the best workspace or environment that will result in more ideas, engagement, creativity, focus, collaboration, and productivity. Why? Because we want our employees to be great; because we are focussed on being a high-performing team. To achieve this mission, we remove barriers and offer more autonomy. So, Nylanauts are encouraged to find those environments that inspire them to be great. This means Nylanauts can work from the slopes of Montana or from the beaches of Italy.


And if Nylanauts want to work from an office in one of our hubs (San Francisco, Denver, New York City, Toronto, and London), they can! The workspace is there to be utilized.


So, if you’re looking to join a fast-growing company with a beloved, daily-use product, and an authentic mission that puts people first, we want to meet you. Want to know more? Check us out on Comparably and Great Place to Work!


Recent Awards:


Fastest Growing Companies (Inc 500)

2020 Great Place to Work (Great Place to Work)

2020 Best Places for Professional Development (Comparably)

2020 Happiest Employees (Comparably)

2020 Best Companies for Compensation (Comparably)

2020 Best Companies for Perks & Benefits (Comparably)

2020 Best Companies for Work-Life Balance (Comparably)

 

The Role:

We’re looking for a Senior Account Based Marketing Manager with experience selling highly technical products, preferably APIs, to technical audiences such as CTOs, engineering and product leaders. In this role, you will be responsible for driving inbound demand against a list of target accounts identified through collaboration with our commercial and enterprise sales teams. You’ll craft creative campaigns and experiences to help drive inbound leads from the managerial, director, and C-Suite level to our sales team.

What You'll Do

  • Plan and execute creative and effective ABM campaigns against a target list of accounts.
  • Partner closely with Digital Marketing and Marketing Operations to orchestrate a smooth and seamless campaign execution from the ad layer, to website experiences, follow-up emails, lead assignment, and more.
  • Craft compelling content across digital and print materials to create a memorable and impactful ABM experience to commercial and enterprise customers.
  • Work closely with Product Marketing to understand target personas on a deep level, and to employ effective, creative key messaging across campaigns.
  • Manage and executive against an ABM budget; optimize spend and create a memorable, effective campaign.
  • Partner with sales to create and solidify target accounts lists, and to collaborate on inbound ABM campaigns and handoff to sales.

What You'll Bring

  • 5+ years of experience as a account based marketing manager with a deep understanding of the motivations of technical audiences
  • A proven track record of success managing a budget against expected ROI
  • Technical aptitude, curiosity, and a keen understanding of the API ecosystem and its technical audiences 
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization

Perks/Benefits

  • Unlimited Paid Time Off (PTO): we take this very seriously as we care about the well-being of our employees
  • Healthcare: 90% premium coverage for medical, dental and vision for you and your family
  • One Medical onsite and tele-health membership for you and dependents
  • Additional: Health and DC FSA, Life insurance, with options for STD, LTD
  • Retirement Plan: match up to 1% of annual salary for 401k or RRSP contributions
  • Education Stipend: $1k annual education & development benefit
  • Perk card: $150 per month towards health, wellness, and other perks via Assembly
  • Cell Phone: $50 per month stipend towards cell phone reimbursement
  • Fully Paid Parental Leave: 12 weeks parental leave (maternity & paternity)

Nylas is registered as an employer in many, but not all, states/provinces. If you are not located in or able to work from a state/province where Nylas is registered, you will not be eligible for employment. Visa sponsorship may not be available in certain remote locations.


Nylas is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also EEO is the Law.

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Location

Conveniently located on Market Street, close to public transportation including Muni and Bart, with lots of options for coffee and food!

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