Lookout is a cybersecurity company for the post-perimeter, cloud-first, mobile-first world. Powered by the largest dataset of mobile code in existence, the Lookout Security Cloud provides visibility into the entire spectrum of mobile risk. Lookout is trusted by hundreds of millions of individual users, enterprises and government agencies and partners such as AT&T, Verizon, Vodafone, Microsoft, Apple and others. Headquartered in San Francisco, Lookout has offices in Amsterdam, Boston, London, India, Sydney, Tokyo, Toronto and Washington, D.C. To learn more, visit www.lookout.com and follow Lookout on its blog, LinkedIn, and Twitter. 

Description:

The successful candidate for this role will work with a team that is responsible for producing all online projects, with a focus on user experience and lead generation including; creating new sites, managing digital channels and delivering email campaigns (via Marketo), that align with company and Marketing objectives.

Responsibilities:

• Responsible for reviewing company or department objectives and working closely with other teams (e.g. Integrated Programs, Product Marketing, Field Marketing) to develop and run actionable & measurable digital marketing programs. This could include using the following digital tactics: Email, lead nurture, SEO, PPC, social, mobile, website strategy and other digital components. Works closely with Integrated Programs team to align digital channels and strategies
• Responsible for creating, executing & measuring the digital marketing programs, and conducts analyses to make recommendations that will increase program ROI
• Responsible for using and managing the Marketing Automation software (Marketo), and associated add-on components
• User of Sales Force Automation software (Salesforce.com), as tied to campaigns and reporting; builds campaign reports and dashboards
• Performs campaign setups to ensure proper tracking, reporting, and analysis
• Creates audience segmentation for maximum reach and ROI
• Performs database management, reporting and contact maintenance
• Defines and runs A/B tests and optimizes campaigns; Utilizes personalization and other techniques to increase audience engagement
• Works closely with other team members to execute and monitor digital campaigns across multiple channels

 Desired Skills:

• 10+ years of relevant marketing or marketing operations (including SaaS and B2B) experience
• Strong hands-on experience with marketing automation systems (Marketo, Eloqua, etc.), including implementation, administration, and integration
• Ability to learn new technologies, and to determine and communicate its impact to the business
• Knowledge of marketing funnels, email and web technologies; basic HTML and CSS would be helpful
• Experience with using data management and visualization tools (e.g. Tableau) to find insights that lead to campaign performance-improvements
• Strong experience managing complex projects in a matrixed business environment
• Experience with SEO, testing, and web analytics
• Familiar with persona concepts
• Ability to think Globally and deliver to global requirements
• Basic skills with Photoshop or similar tools would be a plus
• Experience with using content management systems (Teamsite, Ingeniux, Documentum, etc.) a plus
• BA or BS in Marketing or related field