Growth Marketing Manager

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Description

 

Who we are

Freedom’s mission is to empower everyday Americans to move forward towards a better financial future.  The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.

What began with two people in a spare bedroom has expanded to a vibrant business that employs over 2000 employees (known internally as “The Freedom Family”) in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you’ll understand why our employees have voted us the Best Place to Work for the last several years. We believe that success is only achieved by doing what’s right for our customers, our employees, and our communities.

Freedom Financial Network holds itself to four core values: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.

 

The opportunity

We are looking for a talented, data-driven, and entrepreneurial senior growth manager to join our team. You will oversee testing and scaling of marketing channels and drive growth and optimization strategies for FreedomPlus, a provider of unsecured personal loans with over $3 billion in loans originated. This role sits at the intersection of product marketing and customer acquisition. If you are passionate about uncovering new opportunities and finding ways to scale customer acquisition channels to drive ROI growth, you will love this role!

The right candidate is a self-starter who is comfortable developing and leading a data-driven marketing strategy, has proven experience scaling a business via direct-to-consumer digital channels and thrives in a dynamic and collaborative environment.

 

Your responsibilities and focus area:

  • Your day-to-day will include user acquisition and growth strategies, paid marketing channels, experimentation, financial modeling, pricing analyses, and more!
  • Deliver growth through multi-channel acquisition activities including:
    • Understanding key audience segments.
    • Developing channel growth hypotheses to reach the right audience and efficiently convert high-value prospects at scale.
    • Collaborate with channel managers on strategy, planning, and execution of growth initiatives.
    • Partner with the creative team to systematically test value prop messaging that resonates and delivers ROI while establishing brand positioning.
  • Own channel portfolio optimization and growth analyses:
    • Track direct acquisition and partner channels against business targets / KPIs, and work with the channel team to take proactive actions to address gaps.
    • Oversee model development, forecasting, and business impact sizing of channel growth opportunities and growth scenario planning.
    • Deliver ad hoc analysis, dashboards, measurement, and uncover actionable insights to inform business decisions.
  • Coordinate with sales on lead consumption planning and optimization to drive efficiencies from lead mix management.
  • Support cross-sell and downstream monetization efforts to enable better customer experiences and ROI.
  • Work with the digital product team on user experience testing and optimizations to drive higher engagement and conversions.

 

 About you:

  • You are analytical, have a bias towards action, and are a self-starter.
  • Team-oriented, you can collaborate effectively across functions and inspire action by driving strong alignment and coordination.
  • You are data-driven, adept at connecting datasets and mining the data for hidden insights, and drive curiosity around the “why” behind the “what”.
  • You are hungry, and have experimentation and learn mindset to drive continuous improvements.

 

Qualifications:

  • 6+ years of experience in performance/growth marketing or marketing analytics.
  • Previous growth experience at a consumer business where you have been responsible for an 8 figure P&L and marketing ROI.
  • You are a full-funnel growth marketer and have led/collaborated on building and scaling growth programs across a range of marketing acquisition channels.
  • Proven experience scaling a business via direct response campaigns on platforms such as Paid Social, Search, and Display.
  • Advanced knowledge of Excel. Hands-on with data and analysis of funnel engagement and multichannel campaign performance.
  • Self-motivated and highly organized with the ability to prioritize effectively, and deliver results in a fast-paced environment.
  • A natural collaborator. You thrive in cross-functional environments and can lead via influence to drive strong business outcomes.

 

WHY JOIN THE FREEDOM FAMILY?

  • We push the envelope every day. Be an active part of a dynamic team that is at the cutting edge of modern-day performance marketing.
  • Work alongside high-energy (and fun!), results-driven teammates with a strong work ethic
  • Have the best of both worlds: be part of a high-growth entrepreneurial culture that has sufficient resources to invest in doing the right things.
  • Have a direct impact on the community. The work you do will enable thousands of Americans to have a path to sustainable financial freedom.
  • Voted a Best Place to Work multiple times by our employees, most recently #1 in Phoenix for the 2nd year in a row!

 

This is your opportunity to be part of a growing company where dedicated professionals strive to help customers and each other succeed every day. If that sounds exciting, we want to talk to you. Apply today!

 

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Freedom Financial Network (FFN) to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by FFN’s Talent Acquisition leader

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

Enjoy our remote/hybrid opportunities or visit our San Mateo office that’s minutes away from any part of The Bay. The up and coming area is growing with exciting amenities and restaurants to explore and recharge.

An Insider's view of Achieve

How would you describe the company’s work-life balance?

It's important to be available when the team needs you to get the job done—that's what matters most. People have lives and responsibilities outside of work that matter to them. We work together as a team to connect in various ways and balance things out.

Andy

Senior Director Product Management

What projects are you most excited about?

We’ve recently been working on migrating our Angular applications to React. In this transition, we’ve had a lot of opportunities to learn about tools like Storybook for documenting components, NextJS for creating a more performant application, or how to build npm packages for sharing our components across applications.

Carrie

Software Engineer, Front End

What makes someone successful on your team?

If you are not curious. If you are not innovative. If you don't have a quick mind and cannot solve the problems, this is not the place for you. We are building the best tech–something you can be proud of. My team is developing something that didn't exist before and you own what you do.

Roman

Principal Engineer

What is your vision for the company?

40-50% of Americans are forgotten by financial services. They are scraping by – don't have the money for investment firms nor the desperation for payday loans. We are building better solutions, driven by technology to move these forgotten families forward.

Jeff

Managing Partner

What's something quirky about your company?

Freedom Financial is the biggest company that many have never heard of, but it is a proven business with tremendous potential. There is excellent opportunity here with a stable, healthy company that is having a lot of impact.

Shira

VP Product and Consumer Experience

What are Achieve Perks + Benefits

Achieve Benefits Overview

Achieve is committed to continually evolving our benefits and perks. We annually solicit feedback from the Achieve Family and consistently improve our offerings. In 2020 we enhanced our employee assistance program by adding Ginger, an emotional support app.

Culture
Volunteer in local community
In addition to our monetary support to local charities, members of the Freedom Family receive two days of paid time to volunteer at the charity of their choice.
Partners with nonprofits
Habitat For Humanity, Feed My Starving Children, Junior Achievement, Peninsula Family YMCA and many others.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mandatory training courses are provided throughout the year.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Freedom Financial employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 50% of annual salary up to $5000 monthly maximum payout. There is a buy-up option which provides 60% of base monthly pay up to $10,000 per month.
Dental insurance
Our dental plan covers 100% of preventative care expenses, 80% of basic services and 50% of major services. We also offer 50% coverage of orthodontia up to $1,500.
Vision insurance
The vision benefits plan requires a $5 copay for annual eye exams with $150 allowance for glasses and contact lenses.
Health insurance
We have a variety of medical plans to choose from Aetna and Kaiser.
Life insurance
Life insurance is equal to 1 times an employee's annual salary up to $300,000.
Pet insurance
Our pet insurance policy covers up to 20%-50% of out of pocket expenses.
Wellness programs
On-site gym available to all employees including access to Peloton bikes.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Freedom Financial Network provides employees with a 401(k) matching plan managed by ADP. We match 50% of contributions up to $5,000 per year..
Performance bonus
Most positions qualify for a quarterly bonus. Staff joining mid-quarter will be eligible for a prorated bonus.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
We offer a generous PTO programs to all teammates. Director roles and above qualify for unlimited PTO.
Paid volunteer time
Our employees receive 2 days per year of paid volunteer time.
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Available via WageWorkx.
Some meals provided
Monthly catered lunch provided.
Onsite office parking
We offer employees free on-site parking and free electric car charging stations.
Relocation assistance
Relocation assistance is provided on a case by case basis for qualifying roles.
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Our tuition reimbursement plan offers an annual max of $5250.
Lunch and learns
Promote from within
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Your total well-being requires more than just health insurance. Our comprehensive benefits give you everything you need to bring your best self every day. Whether that’s mind and body support, flexible remote and hybrid work, or saving for your future, we’re committed to caring for the whole person.

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