Sr. Lifecycle Marketing Manager, Upsell & Cross-sell (SMB)

| Peninsula
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

RingCentral is the #1 global leader in cloud-based communications and collaboration software. We’re a $1.5 billion company that’s growing at 30+% annually and we’re expanding our Marketing Team to make sure we stay way ahead of the competition. 

Ready to join the most innovative Marketing Program in the industry? RingCentral’s award-winning Marketing Team is a collaborative, goal-oriented organization that invests heavily in its people. Third parties like IHS Markit, Frost & Sullivan, and Aragon Research consistently list RingCentral.

To accelerate revenue growth within our existing customer base, the Lifecycle Marketing team is looking for an experienced and strategic-minded Sr. Marketing Manager. In this role, you’ll define, develop, and manage marketing programs with the goal of increasing customer satisfaction, loyalty, growth, and revenue. We need a strategist who is comfortable leading a wide variety of initiatives and working with multiple systems, teams, and KPIs in a fast-paced environment.

Responsibilities:

  • Scope, design, and execute automated, multi-channel marketing programs that grow customer lifetime value and drive incremental revenue within the SMB base
  • Act as a key partner to the sales and customer success orgs to develop upsell and cross-sell strategies
  • Own the strategic vision for SMB customer communications for Upsell programs
  • Plan and execute email programs and nurture flows to drive scale
  • Partner with the analytics team to define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed
  • Communicate, educate, and update project health to key stakeholders on strategies, plans, and results.
  • Develop reports and dashboards in Salesforce to streamline reporting processes.
  • Manage and develop direct report(s)

Qualifications and skills:

  • Bachelor’s degree with Marketing focus, M.B.A. preferred
  • 7+ years in demand gen or customer/lifecycle marketing roles
  • Proven ability to partner with and influence cross-functional teams (Sales, Customer Success, Sales Ops, Product, Creative, etc)
  • Background in working collaboratively with Analytics, Marketing Ops, Finance, and other teams
  • Excellent attention to detail as well as leadership, project management, and organizational skills. Ability to make sound decisions without complete information is a plus.
  • Goals and results driven. Highly motivated with a sense of urgency and willingness to adjust in a fast-paced team environment.
  • Ability to multitask, prioritize, and problem solve. Excellent time management skills.
  • Proven ability to translate data into strategic insights that drive successful marketing programs
  • Strong written and verbal communication skills
  • Experience managing and mentoring individual contributors
  • Salesforce experience required
  • Marketo (or equivalent marketing automation platform) experience a plus

Marketing at RingCentral is about building and growing relationships - we’re on a mission to 

power human connections and that starts with connecting new customers with the fastest-growing pure-play provider in the Unified Communications space. From small businesses to global enterprises we provide Messaging, Video and Phone (MVP) to millions of people every minute of every day in 40+ countries (and counting).

Our work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining the best people because we know great people power our success. We’d love to hear from you.

About RingCentral

RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral® empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.


RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • Google AnalyticsAnalytics
    • SalesforceCRM
    • MarketoLead Gen

Location

Our Belmont office is our global headquarters and largest US office. We're nestled in the hills of Silicon Valley with San Fransisco at your doorstep.

An Insider's view of RingCentral

What are some social events your company does?

Outside of holiday festivities, the biggest program is RingCentral Spirit Week in October. Events are planned for everyday of the week and include interactive webinars, global relay runs, philanthropic giving as well as plain ol' fashion fun. We always has a lot of pride, but this week in particular the orange and blue really shine through!

Allyson

Employee Programs, Manager

What projects are you most excited about?

The diversity initiatives I'm most excited about is a values-based interview for prospective folks. Enabling diverse candidates means having diverse interview panels that reflect the company. These will help candidates and hiring managers ensure that there's a values alignment, which is much more prudent than a "culture fit."

Jedd

Diversity Associate

What’s the vibe like in the office?

Working on my team is really fun! It’s very supportive, we help each other out as much as possible. I was able to work on something, have it built, and use it every day - that’s what I like about it here.

Berto

UX/UI Designer

What are RingCentral Perks + Benefits

RingCentral Benefits Overview

RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered lunch and breakfast on a daily basis as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.

In addition, we offer flexible PTO to keep our employees well balanced while maintaining productivity. Along with our employee stock purchase plans (ESPP) and stock options, RingCentral offers competing health, vision, dental and pet benefits to keep you at your best.

Culture
Volunteer in local community
Through our CSR program, RCause, we take pride in our commitment to inclusivity, sustainability, and giving back to our communities. We offer employee matching and Volunteer Time Off.
Partners with Nonprofits
At RingCentral, we partner with nonprofits that drive impact towards environmental sustainability, social impact and responsible governance.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Our dedicated Learning & Development initiatives include Unconscious Bias AND Diversity & Inclusion training which are core to our mission in fostering, educating, and building our inclusive workforce
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
From Black Lives Matter, Women leaders, Pride, Hispanic heritage, Mothers and more, these employee-led ERG’s are a special part of our culture that we take pride in supporting and growing.
Hiring Practices that Promote Diversity
Our active hiring practices don’t discriminate on the basis of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital or veteran status.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
RingCentral employees can contribute up to $5000 annually for Dependent Care FSA and up to $2750 for Health Care FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy can cover up to 50% of out of pocket expenses.
Wellness Programs
Our wellness programs include fitness and yoga classes, meditation and nutrition sessions and more, to keep all our employees feeling their best!
Onsite Gym
Team workouts
RingCentral team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Mental Health Benefits
Mental health is very important to us, that’s why we have partnered with Headspace, offer counseling options, and conduct frequent virtual yoga and meditation sessions to support our employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
RingCentral makes a matching contribution of 50% of your first 6% deferred.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
We offer employee matching for charitable donations and through our Dollars for Doers program, RCause will donate $10/hr on behalf of any employee volunteering at the nonprofit of their choice.
Child Care & Parental Leave Benefits
Child Care Benefits
Supporting our working mothers, we’ve partnered with Milk Stork to deliver milk to their babies when traveling. We also send out gift boxes to all our new mothers and fathers!
Generous Parental Leave
Remote Work Program
Company sponsored family events
RingCentral sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
RingCentral offers employees professional development opportunities.
Diversity Program
Lunch and learns
Promote from within

Additional Perks + Benefits

Our people are really what make RingCentral an amazing place to work. We care about taking care of our employees and offering them top tier perks and benefits to fit all of their needs.

More Jobs at RingCentral114 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Product
new
Peninsula
Design + UX
new
Peninsula
Developer
new
Peninsula
Developer
new
San Francisco
Finance
new
San Francisco
Marketing
new
San Francisco
Finance
new
Peninsula
Developer
new
Peninsula
Operations
new
Peninsula
Project Mgmt
new
Peninsula
Finance
new
Peninsula
Product
new
Peninsula
Project Mgmt
new
San Francisco
new
San Francisco
Developer
new
Peninsula
Project Mgmt
new
Peninsula
Developer
new
Peninsula
Sales
new
Peninsula
Data + Analytics
new
San Francisco
Developer
new
San Francisco
Product
new
San Francisco
Sales
new
San Francisco
Finance
new
San Francisco
Operations
new
San Francisco
Finance
new
San Francisco
Finance
new
San Francisco
Project Mgmt
new
San Francisco
Marketing
new
San Francisco
Data + Analytics
new
Peninsula
Sales
new
San Francisco
Project Mgmt
new
San Francisco
Developer
new
San Francisco
Operations
new
San Francisco
Operations
new
San Francisco
HR + Recruiting
new
San Francisco
Product
new
Peninsula
Sales
new
San Francisco
Finance
new
San Francisco
Marketing
new
Peninsula
Finance
new
San Francisco
Design + UX
new
Peninsula
Product
new
Peninsula
Developer
new
Peninsula
Operations
new
San Francisco
Sales
new
San Francisco
Marketing
new
San Francisco
Product
new
San Francisco
Developer
new
Peninsula
Finance
new
Peninsula
Marketing
new
San Francisco
Design + UX
new
San Francisco
Data + Analytics
new
San Francisco
Product
new
San Francisco
Data + Analytics
new
San Francisco
Project Mgmt
new
San Francisco
Marketing
new
Peninsula
Product
new
Peninsula
Operations
new
Peninsula
Product
new
Peninsula
Product
new
San Francisco
Product
new
San Francisco
Marketing
new
Peninsula
Marketing
new
San Francisco
Project Mgmt
new
San Francisco
Finance
new
San Francisco
Marketing
new
Peninsula
Design + UX
new
San Francisco
Marketing
new
San Francisco
Finance
new
San Francisco
Developer
new
San Francisco
Operations
new
Peninsula
HR + Recruiting
new
San Francisco
HR + Recruiting
new
San Francisco
Marketing
new
San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView RingCentral's full profileSee more RingCentral jobs