Clari uses AI and automation to drive growth and retention for high-performing revenue teams. Clari’s market-leading Revenue Operations Platform is currently processing over $300 billion in pipeline each year, and is used by over 100,000 marketing, sales, and customer success professionals across 170 countries. Customers include market leaders like Adobe, Zoom, Qualtrics, UiPath, Okta, and Workday. We constantly hear from our customers that Clari is required equipment, and that we’ve changed their lives and the trajectory of their businesses. It never gets old, and we never take it for granted. Together, we help others realize their fullest potential by transforming their revenue operations to be connected, efficient, and predictable.

As Clari’s Sr. Manager of Digital Media you will be responsible for paid media strategy and execution, with the objective of consistent & predictable new ARR growth. 

You are passionate about B2B demand generation and understand the full buyer’s journey - how it works and why it matters. You are obsessed with testing and optimization, all in service of repeatable growth. You have consistently delivered quick and long-term wins via paid media channels. You are conversational in Account-based advertising and understand the value and nuances of this approach. You are an ardent collaborator, supporting cross-functional teams from integrated marketing, content, product marketing, and sales.

This is a fully remote opportunity and can be worked from any location in the United States.

Responsibilities

• Drive scale while maintaining efficiency by optimizing existing paid media mix and launching new channels
• Drive acquisition and remarketing efforts across a mix of digital marketing channels, including paid search, display, paid social, content syndication, sponsored content, 3rd party publications, etc
• Improve ROI by driving down the cost of leads, optimizing the mix of paid channels, and improving conversion rates across the funnel
• Build an efficient ABM strategy, using paid media channels
• Own experimentation roadmap across paid media channels to prove hypotheses, recommend performance optimizations, and identify repeatable successes in strategies, tactics, and channels
• Create dashboards to provide weekly and monthly reporting of channel metrics, goals, and other KPIs
• Own and manage the overall paid media budget including optimal budget allocation

Qualifications

• 5+ years of digital marketing experience, including the strategic management and execution of paid channels (Google/Bing, LinkedIn, display, etc)
• Desire to constantly test and refine, leveraging insights to optimize our acquisition marketing programs and campaigns
• Exceptional analytical skills and ability to draw data-driven conclusions and take action accordingly to achieve growth goals
• Deep understanding of attribution models to help understand which channels impact which points in the customer journey
• Rigorous experimentation and optimization
• A strong grasp of A/B testing and metrics-driven (performance) marketing
• Integrated marketing attitude and understanding of the interplay between brand vs performance marketing
• Experience with growing in the international markets is a plus

Benefits and Culture

• Team-bonding activities and company-wide events
• Flexible working hours and remote opportunities
• Internet, phone, and wellness reimbursements
• Paid maternity and paternity leave
• Fertility support
• 401(k) and college savings plan
• Pre-IPO stock options

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You’ll often hear our CEO talk about “Being Remarkable.” To Clari, remarkable means many things. First and foremost, we believe in providing work that’s interesting and meaningful, in an environment that’s nurturing and inclusive, that is free from discrimination for each and every team member without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. Efforts have to be recognized. Voices have to be heard. And work/life balance has to be baked into the very fiber of the company. We are honored to be recognized by Inc. Magazine and Bay Area News Group as a best place to work, several years running. We’d love to have you join us on our journey to remarkable!