HashiCorp is looking for an experienced marketer to work with our growing ecosystem of partners to accelerate adoption and sales of the HashiCorp products. The role will involve building relationships with our key Technology partners while creating joint messaging and expanding co-marketing activities to drive demand for our Cloud Operating Model products (Terraform, Vault, Consul, Nomad).

This role requires a strong balance of relationship building, program management, content creation, and Go-to-Market planning and execution. Close collaboration and consensus-building with Product Marketing, Alliances, Channels Sales will be critical for success. This is a full-time position ideally based in San Francisco, but remote locations will be considered. The role will report to the Sr. Director of Partner Marketing and will include a moderate amount of travel.

Primary Responsibilities

• Work with the HashiCorp Alliances team to build strong relationships with technology partners, drive the creation of joint annual marketing programs with strategic partners to drive adoption, leverage and amplify our messaging, and build HashiCorp sales pipeline
• Drive our participation in technology partner-led marketing programs (e.g. digital marketing, case studies, and webinars/workshops)
• Work with Product Marketing on the creation of core messaging and collateral for joint solutions
• Work with Alliances and Channel Sales to create GTM plans with key partners, accelerating joint marketing programs to drive pipeline generation and awareness
• Build product-focused knowledge around each HashiCorp product line to support partners to drive ecosystem growth and standardization around our products
• Provide guidance, input, and oversight for partner-led material creation (e.g. blogs, press releases, briefs, etc.)

• Source and develop content that aligns with HashiCorp company and product messaging for use in joint partner marketing efforts
• Provide consistent, on-going, and programmatic communication to supported partner category
• Grow brand awareness and accelerate partner enablement as it aligns to joint solutions
• Partner with Alliance leads and Corporate Communications to announce and bring industry attention to important joint releases of products and integrations. Support similar efforts internally
• Partner with the HashiCorp Revenue Marketing team to generate tech partner-sourced leads that align to our demand generation and go-to-market programs. Stay connected as needed with Field and Channel Marketing programs that include partners.
• Work closely with the HashiCorp field team to support our presence and marketing efforts around technology partner trade shows and HashiCorp led field events
• Support delivery of our annual Partner Summit activities at HashiConf and HashiConf EU, alongside the Alliances and Channels teams
• Work with partners and HashiCorp Corporate Communications to deliver joint customer use cases, awards, and competency achievements

Essential Skills & Qualifications

• Ability to work in a dynamic fast-paced environment with external partners and internal stakeholders
• Can set and drive the strategic direction of the Tech Partner Marketing function through aligned planning and smart, targeted tactics
• Building and maintaining strong relationships
• Implementing cross-company and cross-team processes and measuring/reporting success 
• Orchestrating successful joint marketing programs across partner and internal teams
• Working knowledge of software infrastructure, automation, DevOps, and multi-cloud concepts and trends
• Experience with open source business model and corresponding implications for partnerships is a plus
• Excellent written and verbal communication skills
• 5-10 years of partner marketing experience

HashiCorp embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our company will be. #LI-MM1