US State & Local Government Industry Marketing Manager

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US State & Local Government Industry Marketing Manager

Zoom Video Communications is looking for a US State & Local Government Industry Marketing Manager to build the strategic GTM direction across Zoom's platform of products. You have a blend of technology expertise and US State & Local Government industry experience. You will report to the Head of Industry Marketing, will work with the Global Government Marketing Lead and be part of an accomplished team that is leading Zoom's focus on vertical industry solutions. The ability to work with sales, product development and other marketing groups to determine comprehensive strategies, create compelling content and position Zoom as a technology partner to US State & Local Government entities will be essential to this role's success.

Responsibilities:

  • Build data-driven plans and strategies to help Zoom scale in the US State & Local Government sector

  • Work with Global Government Marketing Lead and government sales and marketing teams to develop cross-platform industry solutions and to identify partners for application development, integration and go-to-market

  • Participate in joint customer meetings to enhance industry solutions discussions, to identify customer requirements and to support the sales team in achieving their revenue and growth targets

  • Align with product marketing, sales and sales enablement to introduce new products and to validate industry-specific use cases that provide value and competitive differentiation for targeted customers and unique personas

  • Coordinate with customer marketing and demand generation teams to create sales tools, integrated campaigns and marketing assets that make a difference throughout the buyer's journey

  • Work with product management to ensure that industry-specific needs are translated into product requirements

Professional Skills:

  • You're great at aligning teams to achieve a common goal

  • You're a pro at building relationships in a matrix environment

  • You're accomplished at creating creative messaging and assets

  • You balance overall strategy with tactical execution

  • You use quantifiable metrics to measure performance

  • You think globally and consider international requirements

Requirements:

  • Bachelor's Degree

  • 10+ years of professional experience in sales and/or marketing roles focused on the US State & Local Government sector

  • Working knowledge of video conferencing, phone, chat and other Unified Communications products

  • Experience marketing technology SaaS products and solutions

  • Experience with grant programs, government contracts and government partnerships

Benefits

At Zoom, we care about our employees, their families, and their well-being. As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

Given Zoom’s status as a federal contractor, we are subject to President Biden’s Executive Order requiring COVID-19 vaccinations for all US employees. As such, Zoom requires all US employees, including remote employees, to be fully vaccinated. Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.

Explore Zoom:

  • Hear from our leadership team

  • Browse Awards and Employee Reviews on Comparably

  • Visit our Blog

  • Zoom with us!

  • Find us on social at the links below and on Instagram

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Location

55 Almaden Blvd Ste. 400, San Jose, CA 95113

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