User Acquisition Manager

| San Francisco
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ABOUT VARO

Varo is an entirely new kind of bank. All digital, mission driven, FDIC insured, and designed for the way our customers live their lives.


We're on a mission to bring financial inclusion and opportunity to all hard-working Americans. Through our mobile app, we offer premium bank accounts that have no minimum balance requirement or monthly account fees, high-interest savings accounts, short term lending and solutions to help customers stretch their paycheck, build credit and start saving. Our tech-first products are designed to make money work for everyone and help customers and communities build greater financial resiliency.


Varo is distinct from other fintechs: we've made history as the first and only consumer fintech to be granted a full national bank charter by the Office of the Comptroller of the Currency (OCC).


Varo Bank represents the evolution of a new generation of banks that are born from innovation and built on technology to empower consumers and businesses.


Our team combines the best of both consumer tech and banking, and we’re wildly passionate about helping our customers. Our teams are based in San Francisco and Salt Lake City. Privately held, we’ve raised over $482M to date, from leading institutional investors and strategic partners including Warburg Pincus, The Rise Fund, Gallatin Point Capital, Harbourvest Partners, Progressive Insurance, and Russell Westbrook Enterprises.


Varo is entrepreneurial, collaborative, enthusiastic, customer-oriented, fast-paced, and multicultural. This is an open and relatively flat organization that puts an emphasis on collaboration, sharing ideas and information. For a relatively early stage company, Varo is grounded in a strong set of values and takes pride in the diversity of its employees and board. 


Varo. A bank for all of us.


ABOUT THE USER ACQUISITION MANAGER ROLE

We are looking for a User Acquisition Manager to manage key paid user acquisition channels, which could include Facebook, Apple Search, Snapchat ads, ad networks, and other channels in the future. You’ll be responsible for building and executing plans that drive scalable and sustainable growth. You’ll work closely with data, design, brand, product marketing, research and other teams across the organization. 


WHAT YOU’LL DO

  • Manage key paid mobile user acquisition channels
  • Be part of the acquisition team where you get exposure to a variety of user acquisition channels (paid, organic, digital, non-digital) over time and a lot of responsibility. This team is part of a larger cross-functional Growth team. 
  • Manage your channels end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, optimizing campaigns, measuring performance, and deriving insights to inform future campaigns
  • Be data driven and always developing and testing new hypotheses
  • Be accountable for hitting goals and driving sustainable growth
  • Work with both in house and agency creative teams to produce high performing creative
  • Collaborate with the data team to develop KPIs and dashboards
  • Present plans and results to the leadership team 

SKILLS AND EXPERIENCES THAT’LL HELP YOU BE GREAT

  • 3+ years of paid user acquisition experience at a fast-growing tech company
  • Extensive experience with Facebook, Google, Snapchat, ASA, and some experience with ad networks (e.g. Feedmob, Vungle, Ironsource, Unity). Experience with Facebook web acquisition is a plus. 
  • Have a thorough understanding of ad attribution and tracking with mobile measurement partners (i.e. TUNE, Adjust, Appsflyer, Kochava)
  • You’re an expert with some paid channels and have a track record of learning new paid channels quickly
  • Experience managing large budgets
  • Strong strategic and analytical skills
  • Hands-on experience with data
  • Experience – and a desire – to do both strategic planning and daily execution/optimization
  • Ability to thrive in a fast-changing, fast-moving, scrappy startup environment 
  • Excellent communication and project management skills

  • THE THREE SKILLS THAT MATTER MOST

    Nobody can be great at everything, but we’re looking for candidates who are extraordinary at:

  • Expertise in Facebook/ ASA/ Google
  • Strong track record of driving scalable, sustainable growth at startups/tech companies
  • Strong strategic and analytical skills



CULTURAL ALIGNMENT

Varo is entrepreneurial, collaborative, enthusiastic, customer-oriented, fast-paced, and multicultural. This is an open and relatively flat organization that puts an emphasis on collaboration, sharing ideas and information. For a relatively early stage company, Varo is grounded in a strong set of values and takes pride in the diversity of its employees. 


OUR CORE VALUES

Customers First: Understand the problems our customers are trying to solve. Respond with a sense of urgency. Build relationships that result in loyalty. Be data and insights-driven. Test everything. Achieve results through strong execution. Build a product people love. Assess new initiatives with the customers’ interest in mind. Act with empathy. 


Take Ownership: Bias towards action. Have high standards. Be accountable for the results of your work, our product, our company. Trust others to own it.


Respect: Treat others how you want to be treated. Listen first before being heard. Speak the truth even when it's not easy. Assume best intentions. Bring your full self to work.


Stay Curious: Ask why. Dare to make things better. Learn something new each day (even from mistakes). Be open to growth. Develop creative solutions.


Make it Better: Think big. Set high goals. Work towards long term value rather than short term wins. Create change. Be resilient.



Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


Learn more about Varo by following us:

Facebook - https://www.facebook.com/varomoney

Instagram - www.instagram.com/varobank

LinkedIn - https://www.linkedin.com/company/varobank

Twitter - https://twitter.com/varobank

Engineering Blog - https://medium.com/engineering-varo

SoundCloud - https://soundcloud.com/varobank


Beware of fraudulent job postings!

Varo will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide work with Varo. If you suspect you have received a phony offer, please e-mail [email protected] with the pertinent information and contact information.


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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Location

222 Kearny St, San Francisco, CA 94108

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