At Plaid, our mission is to empower innovators by delivering access to the financial system. Since 2012 we've helped tens of millions of consumers live a better financial life and over a thousand customers build a new financial future. Our customers range from startups like Stripe, Coinbase and Square to Fortune 500 enterprises like American Express and PayPal. Founded in 2012, Plaid has raised $300M of capital from major venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi. But we’re just getting started.

As a Vertical Marketing Manager, you will play a critical role within Product Marketing that is responsible for creating clear and compelling content and solutions to inspire key decision-makers at top-tier Wealth and Banking enterprises to see Plaid as an indispensable financial technology platform for achieving their most important business outcomes.

The ideal candidate will be an individual with a highly strategic mindset, able to understand technology in sufficient detail that you can easily converse with a customer and uncover business value. You will also be an excellent writer and presenter, able to communicate this value to various audiences. You will also have a ‘sales mindset’, with a keen understanding of how to leverage the story of one customer’s success to advance the sales process and drive overall business growth.

What excites us

• 8+ years experience working in product marketing and sales organizations 
• A balance of right brain, left brain: Being highly analytical, curious by numbers, and articulate in connecting data and insights to strategies that demonstrate creativity, and have a compelling story arc and narratives
• Deep understanding of industry trends and customer insights in Banking and Wealth to identify industry-specific use cases 
• Passion for sales enablement and working with sales team to leverage your content in a sales cycle 
• Ability to create written materials and launch marketing campaigns 
• Strong presentation skills with customers, prospects and industry analysts, as well as internal audiences, including colleagues and executive management

What excites you

• Becoming an expert in our products and product roadmap to clearly communicate them to customers and partners
• Managing customer engagement and feedback, collateral development, and scaled customer communication
• Working closely with the Sales team to understand and influence enablement efforts
• Partnering with Product, Design, Sales, Growth, and Support teams to gather feedback on products and performance
• Working in a fast pace, ambiguous environment with a lean, collaborative team

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.