Vice President, Corporate Marketing
Freshworks is looking for a Vice President of Corporate Marketing to lead our corporate marketing initiatives to build a world-class brand. Reporting to the Chief Marketing Officer, this leader will be responsible for directly managing marketing activities that promote, enhance, and protect Freshworks’ brand reputation. The goal is to advance the Freshworks’ position with relevant constituents, drive broader awareness, and strengthen brand sentiment.
Role and Responsibilities:
- Design the overall messaging framework and narrative for Freshworks
- Develop and lead execution of a consistent brand strategy to further Freshworks' position as an innovator in customer engagement software
- Develop and implement an integrated strategic brand and communications plan to advance Freshworks’s brand identity, broaden awareness of its programs and priorities, and increase the visibility of its programs across key stakeholder audiences
- Communicate the Freshworks narrative to the world using press, events, paid and earned media, social marketing, and other means
- Leverage customer stories to define the Freshworks narrative
- Drive ongoing analysis of the market and the competition, including measurement of our marketing effectiveness (e.g., awareness, consideration, intent, brand attributes)
- Lead, develop and mentor a growing, global team of marketers
- Own and manage the global marketing budget
- Ownership for measuring and achieving departmental goals
Skills and Experience:
- 10+ years of related corporate marketing experience in a hyper-growth SaaS company
- A proven track record for defining brand identity, and crafting and implementing strategies that result in meaningful increases in awareness and sentiment
- Demonstrated experience and leadership in managing comprehensive strategic marketing programs to advance an organization's mission and goals
- Experience influencing and communicating product value proposition to customers, prospects, sales people, industry analysts and trade press
- Proven track record partnering with cross-functional teams and leading successful marketing teams at scale
- Strategic thinker, creative problem solver and strong analytical skills
- Ability to think strategically and execute tactically
- Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with senior management
- Experience working with large international teams and ability to work cross-culturally
- BA/BS in marketing, business or related fields; MBA desired
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and support their customers for life. Freshworks products help business support employees so they can better serve their customers. Our products are ready to go, easy to use, and offer a quick return on investment.
Freshworks’ suite of products transform the way world class organizations collaborate with customers and co-workers, includes Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales CRM (Intuitive fully-integrated CRM and marketing automation), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).
More than 50,000 businesses, including Discover, Honda, Hugo Boss, Klarna, Manchester United, Puma, Sotheby’s, and TaylorMade, trust Freshworks to increase their customer’s lifetime value. In addition, Freshworks has received numerous accolades, ranking #16 on the prestigious Forbes’ Cloud 100 and #22 on the Battery Ventures/Glassdoor Best Places to Work list.
Headquartered in San Mateo, California, Freshworks has a dedicated global team operating from 13 offices to serve our customers throughout the world. Freshworks is backed by the world's leading investors including Accel, CapitalG, Sequoia Capital and Tiger Global Management. For more information visit www.freshworks.com.