Vice President, Product Marketing at NextRoll

| San Francisco
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Reporting to the Chief Marketing Officer for our AdRoll business, the Vice President, Product Marketing will lead and drive the strategy for the AdRoll product marketing team. Our mission is to successfully take AdRoll products to market, enable AdRoll to establish a strong market presence and gain market share—ultimately accelerating growth of our business. 

The VP, Product Marketing leads the GTM strategy for the AdRoll BU through partnering with sales, success, product, design and engineering, business intelligence, revenue operations and the wider marketing team. Our product marketing team sits at the intersection of Voice of Customer, Voice of Product and Voice of Market. Your responsibilities span the gamut from strategic to tactical and everything in between—market and quantitative analysis, product strategy including pricing and packaging, product planning, program strategy, sales readiness and channel support. 

The VP, Product Marketing will guide a team of product marketing professionals to help contextualize the customer and the market for AdRoll and contextualize our product for the business unit, customer, and market. You’ll be accountable for successful product launches and maximizing customer value delivery through product and feature adoption. This leader will serve as a resource for our sales and success teams from an education and enablement perspective, and for our product teams in prioritization and opportunity sizing. 

This role is open in our San Francisco, New York, Salt Lake City offices, or remote.

Our work environment is one where ambition thrives and so will you. We help every employee discover their full potential by giving them opportunities to expand their skill set and develop their career at NextRoll. Don't think you have all the skills required for this role? That's okay, we're committed to helping all of our employees learn and grow

The impact you’ll make:
  • Own the GTM strategy, ensuring the successful rollout of new features and offerings (positioning, sales education, materials, and feedback for iteration)
  • Be the voice of the customer in the development process and partner with the product team to ensure we deliver solutions that deliver customer value. Provide a single, synthesized, view of our customer that is actionable across the whole business.
  • Grow, engage, and develop your team to drive the overall success of our GTM strategy and product marketing methodologies
  • Work cross-functionally with Product Management, Design, Engineering, Sales, Success to align business-wide activities around reaching our Ideal Customer Profile and key customer segments with relevant messaging
  • Develop market analysis including market research, market problem definition, market sizing and business competitive analysis to feed our product strategy
  • Define, own, and manage AdRoll’s voice in all communications, evangelizing content standards that will be used throughout the entire company
  • Actively engage the industry analyst community, educating them on AdRoll’s ecommerce marketing platform and its future roadmap, driving favorable positioning in analyst reports
Skills you’ll bring: 
  • 12+ years of marketing experience, 5+ years experience in digital media and online marketing, product marketing and prior go-to-market experience, a requirement
  • 3-5+ years successfully leading a team through rapid growth and change
  • In depth experience with SaaS pricing and packaging including analytical rigor, market and competitive knowledge and awareness, as well as a theoretical and operational understanding of the pros/cons of different pricing/packaging strategies.
  • Strong knowledge of the ad and marketing technology ecosystem including major platforms, data tracking mechanisms, privacy implications, etc. Bonus points for prior experience marketing to ecommerce brands or in the ecommerce tech ecosystem.
  • Experience in owning a global product marketing organization and achieving goals like market share, product usage and adoption, customer NPS, etc. and supporting brand metrics.
  • Highly collaborative, highly empathetic and can build relationships/trust quickly. 
  • BA/BS degree, MBA preferred - management consulting experience a plus
Benefits and perks: 
  • Competitive salary, equity, and fully covered medical
  • 4 weeks of paid time off and work/life balance
  • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
About AdRoll:

AdRoll is an e-commerce marketing platform that gives growing direct-to-consumer (D2C) brands the power to connect with people everywhere they go online. The AdRoll platform is fueled by our pioneering use of machine learning to analyze real-time performance advertising data – and that early work is why more than 120,000 brands have relied on us since 2007. We believe in shopping local, shopping small, and giving every e-commerce marketer across fashion, beauty, health & wellness, travel, and more, the marketing automation – aka superpowers – they need to connect with customers and grow their business.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please notify us to request accommodation.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MySQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • StatamicCMS
    • SalesforceCRM
    • AdRollEmail
    • MarketoLead Gen

Location

Nestled next to the heart of the Mission and near Portrero Hill, we're within walking distance to some of the best food and drink spots in the city.

An Insider's view of NextRoll

What's the biggest problem your team is solving?

As our AdRoll product keeps evolving with new solutions and features, our customer self-service evolves with it. My team ensures that we are able to deliver support at scale by making our help content readily available when customers need it most. This means our product guides, help articles, video tutorials, etc. are always within reach.

Dennis

Sr Knowledge Base Manager

What are NextRoll Perks + Benefits

NextRoll Benefits Overview

Competitive salary, equity, and fully covered medical
One month of paid time off and work/life balance
6 months of paid maternity leave/ 3 months of paid paternity leave
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back

Culture
Volunteer in local community
NextRoll Gives Back connects our employees with opportunities to volunteer their time–advancing education, professional development, and community support.
Partners with Nonprofits
San Francisco Education Fund, June Jordan School for Equity, SF Marin Food Bank
Friends outside of work
Intracompany committees
We want every Roller to feel that NextRoll is a place where they belong. So employees across the company have formed a variety of employee resource groups. All ERGs welcome allies.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We want every Roller to feel that NextRoll is a place where they belong. So employees across the company have formed a variety of employee resource groups. All ERGs welcome allies.
Hiring Practices that Promote Diversity
Check out our feature with BuiltIn about how we reduce bias in our interview process. https://www.builtinsf.com/2020/07/17/reduce-hiring-bias
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
NextRoll covers 100% of premiums for all employees
Vision Benefits
NextRoll covers 100% of premiums for all employees
Health Insurance Benefits
NextRoll covers 100% of premiums for all employees
Life Insurance
Wellness Programs
RollWell is focused on the well-being of our Rollers (what we call our employees!) and provides unique programming each month including live-led meditation sessions, workout classes, and more.
Team workouts
NextRoll's team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Mental Health Benefits
Free Calm App, wellness and mindfulness talks from David Perls (https://www.sfstress.com/about-david-perls)
Retirement & Stock Options Benefits
401(K)
Company Equity
NextRoll wants all of our Rollers to have a piece in our company's success and offer stock options that vest over a 4 year period, with a 1 year cliff.
Employee Stock Purchase Plan
Performance Bonus
We offer a structured performance bonus plan for many of our roles. Bonuses are paid out on a monthly, quarterly, or annual basis (role dependent).
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
It is up to our employees if they'd like to work in-office, flex (combination of in-office and WFH), or fully remote.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
NextRoll has our own Learning and Development team that creates training programs to help our Rollers further their skills.
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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