Web Marketing Manager

In this role you’ll lead the Moveworks web strategy to create a strong online presence that builds the brand and fuels growth. As the first hire on the web team, you will define the web strategy and partner with business and marketing leaders to identify needs, define priorities and accelerate performance improvements. You'll lead global initiatives to ensure the website accurately conveys our value proposition across audiences and is locally relevant. We're looking for a motivated self-starter who thrives in a team environment and is excited about working cross-functionally.

Who we are:

Moveworks is revolutionizing how companies support their employees — with the first AI platform that makes getting help at work effortless. Using advanced conversational AI built for the enterprise, Moveworks gives employees exactly what they need, from IT support to HR help to policy information. Our platform allows customers like Snowflake, Slack, DocuSign, LinkedIn, Instacart, Illumina, Epic Games, Hearst Media to move forward on what matters.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion. We’ve been named to the Forbes AI 50 list for three consecutive years, while earning recognition as the Best Chatbot Solution at the 2021 AI Breakthrough Awards. Above all, we’ve built an AI company that puts people first, which is why both Inc. and the San Francisco Business Times called Moveworks one of the Best Workplaces of 2021. 

Come join one of the fastest-growing teams on the planet!

What You'll Do

• Continually evolve and optimize the Moveworks website to reflect our brand story, and educate and guide businesses at all stages of the decision making cycle
• Hire and mentor a web team to drive the information architecture strategy ...etc
• Ensure Moveworks has an aligned strategy and is driving constant improvements for the web
• Lead all web projects to make sure regular updates are executed smoothly, on-schedule, and within scope
• Work across teams including Product Marketing, Content Marketing and Media to ensure web plans align with product launches, incorporate customer value props and compelling content, and support paid campaigns
• Develop reporting to manage growth metrics globally
• Crafting a website optimization strategy that focuses on the user experience, using A/B testing, personalization, and dynamic content to improve user journeys and target key audience segments.
• Strategizing, implementing, and managing our internal SEO campaign, driving optimizations for search while continuing to improve and optimize its user experience

What you bring to the table

• Excellent understanding of Content Management Systems (CMS)
• Experience localizing websites for international markets
• Plan, implement, manage, monitor, and upgrade the organization's website.
• Respond to and troubleshoot all website issues.
• Identify and respond to all website security breaches.
• Ensure that the website is protected by enabling the appropriate security measures.
• Provide full compliance on the website with all laws and regulations.