Who we are:
MasterClass is transforming online education by enabling anyone in the world to learn from the very best. We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller. Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.
We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles. We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.
Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.
Insights Manager
Reporting to the Sr. Manager, Brand Insights, the Insights Manager will partner with key stakeholders on the marketing team on all of their research & insights needs. This role will serve as the voice of the consumer, using research and data in order to do so. The ideal candidate has a strong background in designing impactful research, interpreting data, identifying consumer / talent / market trends, uncovering consumer insights, and helping teams action on the insights. They will be a strong connector with the ability to effectively collaborate and use research & insights to drive high impact, high visibility cross-functional work.
Responsibilities
- Be the culture / consumer / talent / market trends expert, with a strong pulse on trends and intelligence data and the ability to translate this into action for many teams (talent, marketing, and other parts of the business)
- Plan and execute primary research (in-house) with both qualitative and quantitative studies
- Work with partners in talent and marketing to understand needs and challenges to frame research objectives and plans
- Continuously develop the voice of our consumer and serve as the consumer expert
- Proactively create materials beneficial for team education & knowledge
- Analyze both primary and secondary research (eg crosstabs, syndicated data sources, etc) in order to craft holistic stories
- Support on brand tracking, creative testing, etc, as well as other needs and scale / standardize solutions when needed
- Partner with other teams like UX Research and Data / Analytics to tell holistic stories
- Distribute, manage, analyze, and socialize all primary research, often with tight turnarounds
- Contribute to the development of thought leadership for Brand Insights team
What skills do I need?
- Bachelor's degree in Business, Psychology, Other Behavioral Science fields, Statistics, Marketing, or related field
- 5+ years of experience in consumer-focused primary research, trends, and insights / strategy background (preferably at a market research or strategy agency / consultancy, media / entertainment / streaming company, or technology company)
- Strong pulse on consumer, cultural, and market insights
- Strong ability to tell stories with data with a strategic mindset
- Primary research experience, across a variety of market research methodologies and their applications
- Ability to work in a quick-moving environment and prioritize projects while maintaining attention to detail
- Strong problem-solving, project management, organization and communication skills
- Ability to influence and collaborate with peers, work effectively cross-functionally
- Confidently have a recommendation or strong POV on best practices and methodologies
- Excellent communicator, attention to detail and ability to multitask
- Ability to work in ambiguous situations and to problem solve
- Experience with Survey tools, Excel and other analytical tools
At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.