Performance Marketing Specialist

Solace is a healthcare advocacy marketplace that connects patients and families to experts who help them understand and take charge of their personal health

We’re looking for a Performance Marketer who loves precision — someone equally comfortable building Meta campaigns, testing landing pages, and digging into the data to understand what’s working and why. You’ll own paid social execution, reporting, and conversion optimization, ensuring our funnel runs as efficiently as possible. This role sits at the intersection of paid media, analytics, and experimentation — perfect for a marketer who thrives on measurable impact.

You are a talented operator who consistently delivers the highest quality work on timelines that would be unrealistic for most others. You get a rush from seeing your plans live in the real world. You take pride in your vision, execution and communication skills, and you absorb feedback exceptionally well. You enjoy taking ownership and love the startup grind.

By harnessing the power of human connection through technology, Solace is transforming healthcare in the U.S.Healthcare in the U.S. is fundamentally broken. The system is so complex that 88% of U.S. adults do not have the health literacy necessary to navigate the system without help. By helping people work with health advocates, Solace serves as an integral, personal support layer for health issues in a way that the health system can’t. Using proprietary technology to match patients with experienced advocates, Solace cuts through the red tape of healthcare and helps individuals and families make informed decisions that result in better outcomes.Solace is a Series B startup founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures and Signalfire. We have a lean, fully-remote U.S. team distributed coast-to-coast. Check out our recent funding announcement in the WSJ here.

• Build, manage, and optimize campaigns across Facebook and Instagram with oversight from performance lead.

• Set up structured testing plans across audiences, creative, and messaging.

• Track daily and weekly pacing to ensure efficient use of spend.

• Collaborate with the creative team to evaluate ad assets based on performance data.

• Lead A/B and multivariate tests on landing pages to improve conversion rates.

• Partner with design and dev teams to implement test variations and collect insights.

• Analyze user behavior data (scroll depth, click maps, drop-off points) to identify optimization opportunities.

• Own end-to-end reporting on test results and performance improvements.

• Build and maintain robust UTM tracking across all campaigns.

• Ensure data consistency across Meta and attribution model.

• Troubleshoot attribution and pixel tracking issues as they arise.

• 3–5+ years of experience in paid social campaign management, with deep expertise in Meta Ads Manager.

• Experience running CRO and landing page experiments and split testing tools like statsig/VWO

• Strong analytical and quantitative skills — you’re fluent in CTRs, CVRs, and ROAS.

• Working knowledge of UTM structures, attribution, and conversion tracking.

• A bias toward action and execution. You get antsy if you’re not getting something done.

• Strong communication skills — able to translate performance data into business insights.

• Bonus: experience in healthcare, regulated industries, or DTC growth environments.

Applicants must be based in the United States.

Up for the Challenge?

We look forward to meeting you.

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