Product Marketing Director

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. 

THE ROLE 

• Develop and execute product marketing and go-to-market strategies for vertical-targeted Zeta Global products and solutions in verticals such as Retail, Financial Services, Travel & Hospitality, Consumer Products, B2B and other industries. 
• Collaborate with key stakeholders to set go-to-market priorities and launch plans across touchpoints like the website, key marketing channels, press and customer marketing. 
• Define positioning and value propositions for new vertical solutions. Introduce early prototypes into market to gather and collect feedback for continued iteration on the solution.  
• Serve as a vertical advocate, including as a vertical subject matter expert for the sales and go-to-market organization as part of vertical entry and expansion. Surface customer and market insights to the product management organization to influence the product roadmap.  
• Create compelling middle-of-the-funnel and bottom-of-the-funnel content to support Zeta offerings and accelerate deal cycles to help win new clients and grow existing clients. 
• Build strong relationships with industry analysts to generate awareness and buy-in of new Zeta innovations and solutions. 
• Collaborate with Product Management to ship amazing products and solutions that change the way marketers think and work. 
• Enable our sales teams with collateral and sales tools that illustrate the value proposition and differentiated features/benefits of Zeta’s vertical solutions. 
• Work closely with cross-functional marketing teams to drive the business and product marketing strategy. Track, measure and report against objectives. 

Qualifications: 

• 8+years experience in product marketing at a MarTech or AdTech company. 
• Preferred experience with mobile marketing technology, data-driven marketing and/or AdTech vendor or media agency.  
• Proven track record of creating industry and/or solution-specific messaging and content. 
• Passion, discipline and focus when it comes to bringing new solutions to market by leading strategy, building customer advocates, and driving successful product adoption. 
• Strong interest in AI and specifically its application in the enterprise. 
• Proven track record of marketing to a technical audience. You must be comfortable working with and marketing to technical buyers within enterprises. 
• Autonomy – you can lay out a plan and execute it with rigor. 
• Passion for technology with GTM and enablement know-how. 
• Hands-on ability to create a range of marketing assets, including demos. 
• Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals. 
• Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution. 
• Proven track record of successfully launching new products, solutions and features. 

BENEFITS & PERKS 

• Unlimited PTO 
• Excellent medical, dental, and vision coverage 
• Employee Equity and Stock Purchase Plan 
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance 

SALARY RANGE 

The salary range for this role is $140,000.00 - $175,000.00 depending on location and experience. 

PEOPLE & CULTURE AT ZETA 

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. 

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS! 

https://zetaglobal.com/press/?cat=press-releases 

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