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Lead Product Manager, Growth & Experience

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
 
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
 
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

    Lead Product Manager, Growth and Experience

    About team
    As part of the global marketing organization, the digital product management team focusses on building world class ServiceNow digital product experience across web and mobile. Our primary focus is towards customer growth, experience, digital events, optimization, localization and design systems.

    About the role

    The digital product management team at ServiceNow is looking for a Lead Product Manager for our growth & experience pod. This pod comprises of developers, designers, content producers, analytics and program managers. This individual would take product from 0 to 1 through ideation, product discovery, requirements, design, development, release and experimentation. This role requires this individual to be a product visionary and build delightful experiences across landing pages, discovery, site engagement and form conversion to drive lead generation. Furthermore, be strategic about customer journey, digital campaigns, site content, SEO, personalization and mobile optimization. This role is an exceptional opportunity for someone who is looking for a product leadership role where they could shape the ServiceNow digital experience.

    Individual in this role will be focusing on following areas

    Leadership:

    Will lead the product strategy, prioritization, roadmap creation, requirements definition and overall experience within the assigned domain Will drive outcomes across the customer journey Will serve as the subject matter expert on an assigned domain Will define and drive features that are deployed across digital experiences Will build detailed business cases and advocate for new features to influence the prioritization of features within other product backlogs Demonstrated ability in delivering multiple features on time and with quality along with the ability to manage project goals, scope, timelines, risk across teams and stakeholders

    Stakeholder Management:

    Strategy:

    Analytics skills:

    • Will understand and advocate for market, customer, and stakeholder needs to ensure the creation of the right product functionality to deliver maximum value to customers and the business
    • Will collaborate with other cross functional team members including design, analytics, development and digital acquisition team on building scalable solutions
    • Will fulfill the duties of a product owner on an agile development team, including requirements definition, story writing, backlog prioritization, and feature roadmap creation
    • Will partner with business stake holders and development teams to influence and align on objectives, scope, and requirement
    • Able to interact with senior management on matters concerning the assigned domain
    • Participate in regularly scheduled roadmap reviews with critical stakeholders to keep them up to date
    • Strong communication skills with experience in driving the product narrative (internally and externally), conflict resolution and consensus-building
    • Will lead the product strategy, prioritization, roadmap creation, requirements definition and overall experience within the assigned workstream
    • Provide inputs into strategic framework to enhance the processes as and when needed
    • Ability to switch the level of abstraction from the “big picture” strategy to micro-level details depending on the audience and context
    • Assures adherence to budgets, schedules, work plans, and performance requirements within the domain
    • Own product strategy for assigned domain to develop products roadmap and drive execution across the organization by developing relationships and making strategic tradeoffs
    • Will create and constantly improve the experience and drive value through deep analysis and analytics
    • Will maintain a product scorecard to measure and report on the success of the digital experience
    • Will formulate and execute product experiments through a/b and multivariate tests to find product solutions
    • Understand ServiceNow’s strategic and competitive position and deliver products that are recognized as best in the industry
    • Integrate usability studies, testing approach, research, market, and competitive analysis into product requirements to enhance customer experience


    Qualifications

    • A minimum of 7-10 years of overall progressive experience in product management, managing product strategy and roadmaps in technology focused business
    • 4+ years of experience developing product roadmaps and setting the strategic direction for the assigned domain
    • Experience leading a product squad including design, analytics, QA, Scrum master and development team in an agile environment
    • Experience developing the key performance indicators and driving insights through data analytics
    • Experience managing digital experiences for customers in B2C/B2B across multi-channels
    • Entrepreneurial spirit with track record for delivering results in fast-moving environments
    • Bachelors or equivalent in Information systems, Business administration or related field
    • Strong presentation and influencing skills and the ability to interact with executive level business and technical partners
    • Experience with Adobe suite


    Additional Information

    ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

    If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

    For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.


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    Technology we use

    • Engineering
      • JavaLanguages
      • JavascriptLanguages
      • ReactLibraries
      • Node.jsFrameworks
      • MariaDBDatabases
      • MongoDBDatabases
      • MySQLDatabases
      • PostgreSQLDatabases

    Location

    101 2nd St #1400, San Francisco, CA 94105

    An Insider's view of ServiceNow

    How would you describe the company’s work-life balance?

    I am a working mom, and I appreciate the privilege of being able to work from home when I need to adjust my hours. I could be offline for two hours in the middle of the day because there's a school event for my kids. To be able to do so without the pressure of, "Oh my goodness! Now it's going to make me look bad," I don't take that for granted.

    Kurdin

    Manager, Strategy & Operations

    What does your typical day look like?

    If I could clarify one thing about being an engineer, we're a lot more collaborative than people think. Engineers can be seen as always sitting by themselves in front of a computer in a dark room and code just streaming down it. However, we work closely with project managers and designers to create the best product for customers.

    Viviana

    Senior Machine Learning Engineer

    How does the company support your career growth?

    Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

    Vanessa

    President, ServiceNow.org

    What is your vision for the company?

    We want to create a place where people want to come to work every day and do what they enjoy–where they feel challenged, collaborate with colleagues around the globe, and know what they're doing matters. It is really humbling to work with so many hardworking individuals who also want to see each other succeed and who are building something great.

    Pat

    Chief Technology Officer

    What are some things you learned at the company?

    Sometimes, we feel a little self-conscious. We may feel intimated or too shy to share our points of view. But in order to make an impact, we need to be able to trust our voice.

    Ying

    Director, Product Design

    What are ServiceNow Perks + Benefits

    ServiceNow Benefits Overview

    We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

    Culture
    Volunteer in local community
    Open door policy
    Open office floor plan
    Flexible work schedule
    Remote work program
    Diversity
    Documented equal pay policy
    Dedicated diversity and inclusion staff
    Mandated unconscious bias training
    Diversity manifesto
    Mean gender pay gap below 10%
    Diversity employee resource groups
    Hiring practices that promote diversity
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Disability insurance
    Dental insurance
    Vision insurance
    Health insurance
    Life insurance
    Wellness programs
    Financial & Retirement
    401(K)
    401(K) matching
    Company equity
    Employee stock purchase plan
    Performance bonus
    Charitable contribution matching
    Child Care & Parental Leave Benefits
    Childcare benefits
    Generous parental leave
    Family medical leave
    Adoption Assistance
    Vacation & Time Off Benefits
    Unlimited vacation policy
    Generous PTO
    Paid volunteer time
    Paid holidays
    Paid sick days
    Office Perks
    Commuter benefits
    Company-sponsored outings
    Free snacks and drinks
    Company-sponsored happy hours
    Onsite office parking
    Onsite gym
    Professional Development Benefits
    Tuition reimbursement
    Lunch and learns
    Promote from within
    Mentorship program
    Online course subscriptions available

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