We are looking for a Growth Product Manager who will increase the number of students we are able to serve (aka increase enrollments in our programs) by building a best-in-class experience from discovery to and through purchase.  

In this role you would be responsible for increasing the prospective student to enrollment conversion rate. While marketing will focus on how to reach and engage possible prospective students, our “growth” product efforts include designing and building the sites and experiences that get a lead from initial interest to enrollment. In this role you would need to deeply understand and be able to refine Pathstream’s value proposition and prescribed product market fit. You would also be responsible for translating that into an experience that converts prospective students to enrollments. Responsibilities include: 

• Use analytics to identify improvement areas in the enrollment funnel 
• Sourcing and designing experiments for landing pages / pre-enrollment experience
• Partner with design to translate experiment ideas into mockups and prototypes
• Partner with engineering and marketing to implement experiments based on the designs 
• Interpret experiment results to scope new feature builds that increase enrollment rates and best match students to programs 
• Partner with engineering on building new features based on experiment results and vision for the enrollment experience.  
• Set Service Level Objectives (SLOs) to define success for the growth part of the product
• Think creatively about new directions for the enrollment experience (to avoid optimizing around a local maximum)

In this role you would be a close collaborator with:

• Marketing (Product Marketing Manager, Growth Marketer, etc.)
• “Content Ops” (copywriters, Contentful experts)
• “EPD” (engineering, product, design, analytics, end-to-end UX)
• Career Services (career coaches, to understand our student’s ultimate goals)

Strong candidates will have experience optimizing marketing funnels through a data driven and experiment-based approach and will have experience crafting value propositions for an education or similar offering. Prior experience as a product manager for growth or as an entrepreneur (e.g., running your own ecommerce site) would be highly applicable.. 

This is a vital role on the Pathstream product team (the second PM hire) and in it you would serve as a key member as the team grows in the future. Strong candidates will have experience optimizing marketing funnels through a data driven / testing approach and will have experience crafting value propositions for an education or similar offering.

This is a full-time position which can be remote or based at Pathstream’s headquarters in downtown San Francisco, CA (or a flexible combination of the two).

WHAT WE DO

At Pathstream, our mission is to create the most accessible and effective career pathways to in-demand jobs in this current economy. We accomplish this by partnering with both cutting-edge software companies to build curriculum and influential college institutions to distribute our curriculum. Together with the college partners we provide course instruction, project evaluation, enrollment support, 24/7 technical support, and career services to ensure our students are successful in their learning and job placement. 

Progress to date:

We are proud of the impact we have had so far — see our impact report here: https://www.pathstream.com/why-pathstream. And additional milestones include:

• Built certificate programs in partnership with Salesforce, Facebook, Tableau, Asana, and Unity, as well as an apprenticeship program with Google 
• Established partnerships with 25+ colleges and universities in 20+ states 
• Built and launched our online learning platform — used by over 2,000 students
• Viewed as a groundbreaking education model, as featured in this TechCrunch article
• Closed a $12 million in Series A financing in 2019, as featured in this EdSurge article

We’re a tight-knit, hardworking, mission-driven team of ~60 employees who are eager to scale our solution and transform education across the United States. See who we are and what we believe in!

THE ROLE

• Deeply understand our mission and value proposition
• Deeply understand through user research and analytics what resonates with our learners and what information and nudges are needed to move forward through each stage 
• Source experiments and feature ideas based on user research 
• Create a process and product that allows for rapid experimentation 
• Rapidly rollout experiments and use analytics to derive insights and make rollout decisions
• Repeatedly make hard tradeoffs to determine how to prioritize the most promising ideas to form a product roadmap for growth
• Work cross-functionally with design, engineering, and user advocates to scope broader product changes that solidify the findings through experiments and research 
• Keep the team extremely organized and identify ways to improve long-term product development speed through process or projects

ABOUT YOU

• Able to make data-driven product decisions and run the steps of the product development process: Product Management experience or entrepreneur experience highly applicable 

• Able to optimize a purchase funnel: Experience in a growth or marketing role 

• Able to effectively liaison with engineering: Technical acumen through prior Product Manager or engineering experience 

• Able to effectively liaison with design and conduct user research: Design acumen through prior Product Manager or design / user research experience 

• Able to effectively understand our value proposition: Education acumen through prior Education or EdTech experience or experience collaborating cross-functionally with teams outside your primary domain 

• Effective communicator to external stakeholders: Experience in a role responsible for effectively communicating either internally or externally  

• Comfortable in a rapid-growth, fast-changing startup environment: Experience in a dynamic setting such as a startup or other fast-growth organization 

WHAT WE OFFER

• Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback
• Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world
• Competitive salary commensurate with experience
• Comprehensive benefits package
• Medical, dental, and vision insurance coverage for you and your dependents
• Health, commuter, and parking flexible spending accounts
• Paid time off and paid holidays
• Disability insurance
• Life insurance
• 401(k)

COMMITMENT TO DIVERSITY AND INCLUSION

Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.

SAN FRANCISCO FAIR CHANCE ORDINANCE

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For an outline of the interview process, click here.