Product Manager, Mobile - Remote

| San Francisco
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About Life 360

Life360 brings families closer with smart tools designed to protect and connect the people who matter most.

Known for its leading solutions for modern family challenges, Life360 recently launched the first-ever family safety membership with comprehensive services designed for every family milestone and life stage. Life360 is used by nearly 1 in 10 US families (who use Life360 an average of 10 times a day!) and reached #1 in Apple's US App Store's list of free social networking apps. Unrivaled growth in the family tech space has positioned Life360 as the largest mobile service for families in the world with over 25 million active users in over 140 countries as of September 2020.

This reach gives us the opportunity to do unprecedented good for families through our valued core offerings across our free and paid plans: advanced location sharing, private messaging, driver monitoring, help alerts, 24/7 roadside assistance, and Crash Detection with emergency response. On average we respond to 1,000 roadside assists and dispatch 200+ ambulances each month to those in need. 

Offerings include both free and paid memberships. In addition, the company has raised over $200 million in equity financing, and recently completed an IPO on the ASX exchange — giving our employees the liquidity of a public company with the upside of a private growth stage business.

Life360’s rapidly growing team of 200+ employees is headquartered in San Francisco, with offices in San Diego, and Las Vegas. 

POSITION SUMMARY

As a Product Manager, your role will be primarily focused on growing our paid membership base. You will build growth product experiences and run experiments in order to improve key revenue metrics across our funnel.  You will own the strategy, roadmap, and execution of key growth product initiatives focused on unlocking our membership revenues. You will drive strong decision-making through quantitative analysis and A/B testing, and qualitative research and customer insights. 

PRIMARY RESPONSIBILITIES

  • Lead a cross-functional product team to increase our membership revenues
  • Partner with our paid user acquisition team to measure return on ad spend (ROAS) and help scale ad-spending
  • Build and manage product experimentation to drive customer growth through all stages of the conversion lifecycle.
  • Iterate frequently and make data-driven decisions to determine the most impactful product investments
  • Execute pricing and packaging experiments to maximize revenues
  • Build deep customer and market understanding via A/B testing, user research, competitive analysis and product instrumentation
  • Collaborate cross-functionally with various teams to identify, implement and rollout growth initiatives
  • Focus on growth as a customer experience concern beyond features and capabilities

EXPERIENCE/QUALIFICATIONS 

  • 4+ years of product management experience driving user growth for freemium consumer products
  • Extremely data-driven, with experience using a combination of quantitative as well as qualitative research methods to prioritize and validate ideas
  • Highly analytical with strong skills and judgment to break down complex problems
  • A/B testing and multivariate testing experience
  • Ability to identify, analyze, and solve ambiguous problems with extreme attention to detail
  • Proven ability to collaborate cross-functionally
  • Excellent written and oral communication skills
  • Able to develop strong empathy for our users
  • Ability to be creative and think outside the box

About our culture and benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Flexible PTO and 12 company wide days off throughout the year
  • Learning & Development programs
  • Whatever makes you stronger makes us stronger. We provide equipment, tools & reimbursement support to engage a productive remote-first team
  • Free Life360 Platinum Membership for your family circle

All open positions, unless specified as location specific, are remote opportunities and, when returning to our offices is possible, team members may elect to take advantage of the following (or continue to choose to remain remote!):

  • A great office with plenty of light in the heart of the SOMA district in beautiful San Francisco; a 5 minute walk to CalTrain & BART
  • An amazing office location within walking distance to the beach in San Diego (Encinitas)
  • In person team building activities, celebratory company outings and fun events


We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

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Location

Remote First - To support a remote-first work environment we have established norms such as no meeting times and a remote work stipend.

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