Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About Life360

Life360 is on a mission to bring families closer— and that starts with ensuring that loved ones are safe and secure. That’s why millions of families across 140 countries trust Life360 to keep them connected each day, and in life’s unpredictable moments.

From real-time location sharing and notifications, to driving safety features like Crash Detection and Roadside Assistance, we create tools that remove uncertainty from modern life — so families can feel free, together.

About the Job

We are seeking an experienced and passionate Product Marketing Manager who will own the marketing strategy and execution for Life360’s core experience. In this role, you will own positioning, naming, competitive analysis, and go-to-market strategy for our new and existing core location and communication features. You will bring the customer perspective to every facet of the product, refining the product voice to build our family user base and retain their trust. You will work closely with cross-functional teams including PM, Design, Engineering, Data, Lifecycle Marketing, User Acquisition, PR and Social to bring your concepts to life.

What You’ll Do

• Work closely with PM to guide product roadmap, develop product positioning and establish product market fit
• Understand and cascade qualitative and quantitative insights to improve product voice, marketing messaging, and feature development 
• Own go-to-market strategy & execution and collaborate with cross functional teams to meet deadlines while also producing high quality customer experiences
• Collaborate with Design to improve marketing optics in outbound (email, push, social), inbound (website) and in-app channels and surfaces
• Partner with revenue teams to identify synergistic opportunities and optimize customer experience
• Ideate with Lifecycle Marketing on content/channel marketing and refine customer segmentation to drive awareness, engagement and retention
• Thrive to improve user adoption and retention with actionable insights formed through testing, customer feedback, data and surveys
• Be prepared to address project pivots in a fast-paced environment

What We’re Looking For

• Bachelor’s degree or equivalent
• 4+ years experience in product marketing, marketing or product development
• Experience in creating marketing strategies and owning the end-to-end process from ideation to market entry
• Thorough knowledge of marketing funnel, channel impact and customer/product life cycles
• Experience in launching new products, setting and achieving key results
• Strong communicator who excels in fast-paced and collaborative environments
• Strong attention to detail and project management skills
• Strong written and verbal communication skills
• BA/BS degree

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the above qualifications, you should still seriously consider applying!

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company wide days off throughout the year
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Build A High Performing Team – Communicate Directly, Be a Good Person
• Make Things Happen – Take Ownership, Think Long Term
• Deliver an Exceptional Experience – Users Come First, Quality & Craftsmanship

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

#LI-Remote

____________________________________________________________________________

Since the majority of our staff is located on the US West Coast, our primary working hours will be 9-4pm PST