Senior Product Manager, Advertiser Growth
OVERVIEW
Every year, people across the world spend nearly one trillion dollars on groceries. Groceries are a vital part of our lives, but shopping for them hasn’t fundamentally changed since the first supermarket opened 100 years ago.
Food is sustenance, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.
The Instacart Product Team is dedicated to making grocery shopping effortless for everyone. By helping take care of the shopping, we help people get great food and give them back time so they can do what matters most to them. We’re finding solutions to large-scale challenges that will forever change the way people feed themselves and their loved ones.
About Instacart Ads
Instacart Ads help brands attract and engage customers at every stage of their shopping journey — from initial keyword search and aisle browsing through checkout. Our vision is to democratize the grocery store by offering brands of all sizes an equal opportunity to reach potential customers.
About the Advertiser Growth Team
The mission of the Advertiser Growth team is to democratize the grocery store by offering brands of all sizes an equal opportunity to reach potential customers. This team supports the activation and success of new advertiser segments, including SMBs and Agencies. They also lead our efforts in defining opportunities to unlock new value to advertisers, including new insights to inspire activations. This team also drives our vision for how we develop new capabilities for brands to better manage their consumer presence on Instacart through detail page content, formats and digital storefronts.
ABOUT THE JOB
- Lead a cross-functional team of engineering, design, research, data science, operations, marketing, local markets, and more.
- You'll drive product definition, strategy, and long term vision for initiatives across audiences of our marketplace, enabling brand to reach consumers through innovative experiences
- Identify the biggest problems to solve. Drive new feature development from start to finish
- Run user research, usability studies, data-driven experiments to inform product direction
- Build, measure, and iterate rapidly
- Consistently integrate behavior data and customer feedback into key product decisions
- Communicate product plans, benefits and results to all audiences - within teams, company, to users, press etc.
ABOUT YOU
- 4+ years in Product Management at a technology company, ideally working on ad problems
- Experience building cross-platform experiences (native, mobile web, desktop)
- Experience delivering impactful products and features that are heavily informed by data as well as user research
- Demonstrated ability to solve complex problems by creating customer-first solutions and thinking from first principles
- Strong data driven problem solving skills
- Passion for building products that unlock value for people who are business users
- Experience influencing the Executive Team members on key strategy and cross-functional initiatives