Senior Product Marketing Manager, IT & Apps
Rippling is the first way for businesses to manage their HR & IT — from payroll and benefits, to employee computers and apps — all in one, modern system.
In just 90-seconds, a company can set up (or disable) an employee’s payroll, health insurance, work computer, and third-party apps, like Gmail, Microsoft Office, and Slack. It’s the only platform that truly unifies every employee system, and automates all of the administrative work.
Rippling is headquartered in San Francisco and has raised over $200M from top-tier investors, including Founders Fund, Greenoaks Capital, Coatue Management, Kleiner Perkins, and YCombinator.
About the Role
We’re looking for a creative Senior Product Marketing Manager with a GM mentality to own the go-to-market strategy and execution of our IT (identity + device management) & partnership app products including: messaging and positioning, content marketing, lifecycle marketing, customer journey mapping, sales enablement, customer research, pricing, in-product marketing, and more. You’ll be a founding member of the Product Marketing team working closely with Product, Sales, Marketing, Success, Support, Partners, and our product-focused CEO. You'll love this role if you’re passionate about defining, influencing, and driving strategy for new businesses/products and working with partners to build great solutions for customers.
Responsibilities
Own the end-to-end GTM strategy & execution for your product lines.
Manage your products like a GM with a focus on how to improve metrics like awareness, win rate, pipeline, cross-sell revenue, and customer retention.
Ensure we hit our revenue goals through customer/partner acquisition and lifecycle campaigns.
Educate our sales and success teams on products and create tools / collateral to help them win.
Be the in-house expert (buyers, influencers, competitors, industry, etc.) on your Rippling products.
Be a spokesperson, evangelist, and thought leader with analysts, customers, and partners.
Qualifications:
7+ years of relevant experience in product marketing, strategy, tech partner marketing, or growth marketing (B2B SaaS marketing preferred).
Outstanding storyteller - you have strong, succinct writing skills and an eye for good design. You can synthesize large amounts of information and simplify it for different target segments in clear and effective ways.
Data-driven marketer - you combine intuition with data and customer empathy/research to build strategy, measure outcomes, and inform your decision making.
Hustler - you are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
Collaborator - you’re a team player who thinks big, is hands-on, organized, and solves problems.
Leader - you easily inspire, lead, and align cross-functional teams.
Creator - you’ve built meaningful brands by producing content that stands out, be it integrated campaigns or standalone videos, blog posts, case studies, sales brochures, events, etc.
Even if you don’t meet all of the requirements listed here, we still encourage you to apply. Skills can be used in lots of different ways and your life and professional experience may be relevant beyond what a list of requirements will capture.
Rippling is an equal opportunity employer.