Senior Product Marketing Manager, Operate Solutions for Industry / Gestionnaire de produit marketing sénior, Operate Solutions pour l'industrie at Unity Technologies

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The opportunity

As the leading real-time development platform for gaming, interactive 3D design visualization, augmented and virtual reality, Unity is helping to bring creations of all kinds to life faster than ever before. At Unity we provide many solutions for different customer types to achieve their goals with our products. This role will be focused on bringing to market solutions that help Industry customers operate their businesses. One such solution with a significant growth trajectory is Furioos, helping all developers stream any 3D application through a web browser.

As the Senior Product Marketing Manager for Operate Solutions for Industry, you will shape the strategic direction of the business, ensuring roadmaps and plans deliver value to all developers, and building and executing GTM plans. This role will partner closely with product and engineering across every facet of the product life cycle, and will be key in driving the GTM and enabling the sales team.

What you’ll be doing

  • Conduct customer interviews and quantitative research to develop first-hand knowledge of the customer and their problem set to inform the product roadmap
  • Leverage market data and insights to inform opportunity size and segmentation
  • Develop a pricing strategy that captures the customer willingness to pay
  • Position the product to create meaningful differentiation relative to competition
  • Understand product technologies several layers deep and be able to clearly synthesize into powerful messaging that resonates with the customer
  • Build GTM plan and drive execution through cross-functional marketing teams (demand gen, PR, events, web, social/community, content, design, etc.)
  • Deliver a complete, compelling sales enablement toolkit for all major offerings, including pitch decks, case studies, testimonials, marketing videos, sell sheets, battlecards

What we’re looking for

  • Proven track record of taking a product to market from ideation to execution
  • You can provide clarity and will be able to navigate ambiguity on a daily basis, ensuring your partners are aligned and executing against a crystal clear vision and game plan
  • You must be a clear thinker and communicator. This must come across in every aspect of your work, from running meetings, to working docs, to presentations, to being able to break down complex problems to get at the crux of the matter
  • You must be both an extremely high-producing, effective hands-on contributor, as well as a leader through influence, who can achieve success through others

You might also have

  • B2B product marketing experience selling to customers in retail, live events, streaming services, and/or manufacturing

(post the global pandemic) Some travel will be required including customer visits, major industry events, and between Unity offices globally.

Life at Unity 

Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. 

The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.   

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.


L'opportunité

Unity, la principale plateforme de développement en temps réel pour les jeux vidéo, la visualisation interactive de concepts en 3D, la réalité virtuelle et la réalité augmentée, contribue à donner vie à des projets créatifs de toutes sortes plus vite que jamais auparavant. Unity propose de nombreuses solutions à différents types de clients pour leur permettre d’atteindre leurs objectifs avec nos produits. Ce rôle consistera essentiellement à mettre en marché des solutions qui permettront aux clients de l’industrie d’exploiter leurs entreprises. L’une de ces solutions, qui connaît une croissance considérable, est Furioos, une plateforme qui permet à tous les développeurs de diffuser en continu n’importe quelle application 3D au moyen d’un navigateur Web.

En tant que gestionnaire sénior de produit marketing de l’organisation Operate Solutions pour les industries, vous définirez l’orientation stratégique de l’entreprise en vous assurant que les feuilles de route et les plans de l’entreprise apportent de la valeur à tous les développeurs, tout en élaborant et en exécutant les plans de mise en marché. Ce rôle impliquera une collaboration étroite avec les équipes de produits et d’ingénierie à travers toutes les facettes du cycle de vie du produit, et sera essentiel pour piloter la mise en marché et permettre à l’équipe de vente de se développer.

Ce que vous allez faire

  • Mener des entretiens avec les clients et effectuer des recherches quantitatives dans le but de mieux connaître les clients et leurs problèmes afin d’établir un calendrier de lancements
  • Exploiter les données et les informations du marché pour déterminer la taille et la segmentation des occasions
  • Élaborer une stratégie de tarification qui tienne compte de la disposition du client à payer
  • Positionner le produit pour le différencier de manière significative par rapport à la concurrence
  • Comprendre les technologies des produits en profondeur et être capable de les synthétiser clairement en un message puissant qui trouvera un écho auprès du client
  • Élaborer le plan de mise en marché et en diriger l’exécution par des équipes de marketing interdisciplinaires (génération de la demande, relations publiques, événements, Web, social et communautaire, contenu, conception, etc.)
  • Fournir un ensemble complet et convaincant d’outils d’aide à la vente pour toutes les grandes offres, notamment sous la forme de présentations, d’études de cas, de témoignages, de vidéos de marketing, de fiches de vente et de cartes d’interaction marketing

Ce que nous recherchons

  • Une expérience reconnue dans la mise sur le marché d’un produit, de son idéation à son exécution
  • Vous apporterez une transparence et serez capable de gérer l’ambiguïté au quotidien, en veillant à ce que vos partenaires soient en accord et pour mettre en œuvre une stratégie et une vision claires
  • Vous pensez et communiquez avec clarté. Ceci se reflète dans tous les aspects de votre travail, de l’animation des réunions aux documents de travail et présentations, et vous êtes en mesure de décortiquer des problèmes complexes pour en venir à l’essentiel du sujet
  • Vous devez à la fois être un contributeur direct extrêmement productif et efficace et un meneur par l’influence, qui peut parvenir à la réussite grâce aux autres

Vous avez peut-être également

  • Une expérience dans le marketing de produits interentreprises en vendant à des clients dans le commerce de détail, les événements en direct, les services de diffusion et/ou la fabrication

(après la pandémie mondiale) Certains déplacements seront nécessaires, notamment des visites chez les clients, des événements industriels majeurs et des déplacements entre les bureaux de Unity à travers le monde.


La vie chez Unity

Unity est la plateforme la plus utilisée au monde pour la création et l'exécution interactive de contenu 3D en temps réel (RT3D). Des créateurs, notamment des développeurs de jeux vidéo, des artistes, architectes, concepteurs automobiles et cinéastes, utilisent Unity pour donner vie à ce qu'ils ont imaginé. La plateforme de Unity offre un ensemble complet de solutions logicielles pour créer, exécuter et monétiser du contenu interactif 2D et 3D en temps réel pour les téléphones mobiles, les tablettes, les ordinateurs, les consoles et les appareils de réalité augmentée et de réalité virtuelle.

Notre équipe de plus de 1400 personnes assignées à la recherche et au développement fait en sorte que Unity soit à l'avant-garde du développement et assure un soutien optimal pour les plus récentes technologies et plateformes. Les applications développées par les créateurs au sein de Unity ont été téléchargées plus de trois milliards de fois par mois en 2019, sur plus de deux milliards d'appareils uniques. Pour en savoir davantage, visitez le site www.unity.com.  

Unity est un employeur axé sur l'égalité des chances qui s'engage à favoriser un environnement inclusif et innovateur avec les meilleurs employés. Par conséquent, nous fournissons des opportunités d'emploi sans tenir compte de l'âge, la race, la couleur, l'ascendance, l'origine nationale, la religion, le handicap, le sexe, l'identité sexuelle ou l'expression, l'orientation sexuelle ou tout autre statut protégé. S'il y a des préparatifs que nous pouvons faire pour vous aider à avoir une expérience d'entrevue confortable et positive, veuillez-nous le faire savoir.

Les chasseurs de têtes et les agences de recrutement ne peuvent pas soumettre résumes/CV par ce site Web ou directement aux superviseurs. Unity n’accepte pas des chasseurs de têtes non sollicités et des résumés (CV) d’agence. Unity ne payera pas d’honoraires à aucune agence tierce ou entreprise qui n’a pas signé d’ententes avec Unity.  

#LI-MR1 #SEN

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

Our SF office is within a block of some incredible restaurants and fun hangout spots! We're right in-between the Powell and Montgomery BART stations.

What are Unity Technologies Perks + Benefits

Unity Technologies Benefits Overview

Unity provides a complete benefits package for each of our regions; including medical and dental coverage, vision care and a health care spending account for use on services of your choosing. Many of our packages also include wellness coverage with local partners including gyms and boutiques in your area.
In addition to our health benefits, Unity offers a work-from-home budget that allows employees to cover expenses which make their remote working conditions as comfortable as possible during the pandemic. While in the office, employees can enjoy an array of food and beverage, and an awesome workplace with top rated spaces for work and entertainment!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Healthcare/Limited FSA, Dependent Care FSA and Health Savings Account allow you to contribute pretax dollars to health and childcare.
Disability Insurance
Unity provides short and long-term disability insurance for use if you are unable to work because of an injury, illness or maternity leave.
Dental Benefits
Unity gives you a choice of two dental insurance plans through Delta Dental.
Vision Benefits
A vision exam is automatically included in Unity’s medical plans through Kaiser and Aetna. We also offer you VSP or Eyemed vision plan with enhanced benefits: a yearly exam with materials allowances
Health Insurance Benefits
Unity gives a broad selection of deductible and service levels for health insurance through Aetna and Kaiser. The cost of coverage is usually fully paid by Unity for the employee.
Life Insurance
Unity provides 1x your annual salary up to $350,000 for Basic Life/AD&D. You can purchase additional insurance for yourself and family members.
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Unity offers through Fidelity and will match up to 4% of your compensation if you contribute 5%.
Company Equity
Unity offers stock options that vest over a four year period.
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Unity provides high-quality, low-cost replacement care in your home or in a center, during sniffles, snow days, or any time regular care is unavailable.
Generous Parental Leave
New parents may be eligible for twelve weeks of PTO to bond with your baby or adopted child. If you are disabled due to pregnancy/childbirth, you may be eligible for four weeks of paid medical leave.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Unity has a very generous time off policy including 15 days of vacation.
Paid Holidays
Paid Sick Days
Unity employees receive 9 days per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Unity will contribute up to $100 month to your commute. You can contribute an additional $165 pretax dollars for parking and mass/public transport to commute to work.
Company Outings
Free Daily Meals
Unity employees get free catered lunch every day.
Game Room
Stocked Kitchen
Unity has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored or non-flavored sparkling water you can handle.
Happy Hours
Happy hours are hosted at the team's discretion.
Relocation Assistance
Fitness Subsidies
We want to help you maintain a well rounded, healthy lifestyle. We will reimburse you up to $100 per month for gym memberships, fitness classes, smoking-cessation programs, and much more.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like onsite training courses, and the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
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