SEO Lead (Product)

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Canva’s Commitment and Mission


At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 


Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 100+ million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 


Join us and design your future.


Canva’s SEO is world class, and we’re looking for a dedicated SEO Lead to join the core SEO team to help scale our next phase of product-led growth!


As an SEO Leader, you’ll have the opportunity to be an integral part of Canva’s global SEO strategy from start to scale. You’ll be working closely with a team of SEO specialists across English and localised markets, as well as cross-functional product teams in rallying towards daring growth goals.


You’ll thrive and adapt in a hyper-growth environment, and you’re confident making decisions and tradeoffs backed by data and experience. You have a curiosity for problem-solving, identifying new opportunities and continuous process improvements.

What you'll do:

  • Own SEO growth for high priority product verticals, as well as seeking alignment and partnership with internal team members
  • Lead and guide a team of cross-functional SEO specialists across our key SEO platforms to drive sessions toward these key verticals.
  • Work closely with PMs, engineers, designers, other SEOs, and data analysts to drive Product SEO from planning, execution through to analysis and reporting
  • Set clear Product SEO goals, critical metrics and requirements to define and measure what success looks like
  • Educate and evangelize your vertical’s SEO strategies and plans so everyone is across standard methodologies across the business
  • Keep abreast of industry trends, standard methodologies, and algorithms changes to inform SEO strategies and tactics, and identify new growth opportunities
  • Partner with our Ops specialty leads to scale and improve existing workflows and processes, with a focus on automation and efficiency

What we're looking for:

  • 5+ years of in-house experience with a record of growing Product SEO (bonus if you can demonstrate clear growth outcomes from any vertical or market category focused SEO strategies)
  • A natural leader and communicator, with exceptional experience rallying an SEO team alongside other tech specialties from design to engineering toward common growth goals
  • A deep understanding of how SEO works across all key English and International markets, and social networks such as YouTube
  • A well-rounded SEO who is comfortable working in cross-functional teams in a hyper-growth environment
  • You have excellent analytical skills and are comfortable using data to guide your decision making
  • You have deep knowledge in all aspects of SEO from content strategies to technical audits
  • You are comfortable with documentation to define SEO strategies and technical SEO requirements
  • Hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screamingfrog and Deepcrawl

Working at Canva 


Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  


Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 


Competitive health benefits plans to support you and your wellbeing 

Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future 

•Hybrid work model (in-office & from home)

Flexible leave so you can recharge, give back, support others or focus on your own professional development.

Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.

An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.

Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.

Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.


We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • Objective-CLanguages
    • PythonLanguages
    • ScalaLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • BashLanguages
    • ReactLibraries
    • RxJSLibraries
    • MobXLibraries
    • SpringFrameworks
    • FinagleFrameworks
    • AWS RedshiftDatabases
    • BigQueryDatabases
    • DynamoDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • OptimizelyAnalytics
    • SnowflakeAnalytics
    • AmplitudeAnalytics
    • dbtAnalytics
    • RedshiftAnalytics
    • Mode AnalyticsAnalytics
    • CanvaDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • Monday.comManagement
    • Custom-BuiltCMS
    • SalesforceCRM
    • Salesforce PardotCRM
    • BrazeEmail
    • Monday.comProject Management

Location

Our San Francisco based team typically spend some of their time connecting in person at our down town co-working space and some of their time working remotely.

An Insider's view of Canva

How does your team reward individual success?

Canva teams set seasonal goals and we celebrate BIG when we achieve each goal. We have celebrated our success by enjoying taco nights, cocktail classes and currently planning a DIY pottery night. Canva also has a very active #kudos slack channel!

Pooja

Partner Success Manager

How do you collaborate with other teams in the company?

Being part of Customer Success., we work closely with other teams including Product, User Voice, and Community Stories. We have the chance to share insights about how our members use Canva across their teams and the value our product brings. It’s inspiring to help shape the product and bring the most value to our users through global collaboration!

Chelsea

Strategic Customer Success Manager

How does the company support your career growth?

Canva enables me to grow by providing workshops and training sessions that have given me a solid foundation for my role. There is a focus to promote from within and provide everyone the opportunity to explore whichever path they choose. Our “Vibe and Thrive” allowance also makes sure our mental and physical health are always taken care of!

Kendall

Sales Development Representative

How do your team's ideas influence the company's direction?

One of Canva’s core values is to Make Complex Things Simple. We find innovative ways to make legal concepts more approachable to non-lawyers and reduce the need to involve Legal with every move. By removing complexities we encourage an environment of trust and openness for our internal stakeholders and our millions of users.

Suhayb

Senior Legal Counsel

What's something quirky about your company?

Season Openers are company events where Canva celebrates our wins and rallies around our goals. They're also some of the most over-the-top and quirky events you'll ever see. On my first day, at my first season opener, I learned about Canva through a Hollywood-worthy parody of "The Office"— I knew then I had found my new home!

Sergio

Design Ops & Studio Lead

What are Canva Perks + Benefits

Canva Benefits Overview

At Canva, our values are at the heart of who we are. They keep us moving forward, together, to achieve our mission of empowering the world to design. The purpose of Canva’s benefits is to empower Canvanauts to invest in themselves and live our values, every single day. Canva’s benefits are based on four key pillars - Environment, Human, Social and Economic. Each of these enhances the Canva culture and enables our team to do the best work of their lives.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free daily meals
Canva provides catered lunches on Wednesdays and Thursdays and tacos on Tuesdays for breakfast!
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Canva sponsors many clubs including Dance Club, Sports Club, Board Game Club, Wine Club, Music Club, Friday Foodies, Photography Club, and many more!
Relocation assistance
Fitness stipend
Included in our Vibe & Thrive allowance yearly.
Home-office stipend for remote employees
Included in our Vibe & Thrive allowance yearly.
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Customized development tracks
Paid industry certifications

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