Sr. Product Manager, Growth - Telehealth
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
About this role
The HeyDoctor team at GoodRx is seeking a conversion expert who deeply understands the holistic life cycle of a user seeking medical advice/treatment. As a Growth PM, you’ll be focused on acquisition and conversion of telehealth visits across a multitude of conditions we treat today. You’ll lead an A/B testing program, focusing on improving conversion rates, as well as improving the on-site experience and overall customer journey. The ideal candidate for this role has worked with a growth team for a consumer-facing product.
Responsibilities:
- Drive growth strategy to effectively acquire and convert users from paid (SEM & social) ads, GoodRx traffic, and organic channels
- Own A/B testing for our core telehealth visit funnel, with a focus on conversion and a sensitivity to UX implications
- Work closely with cross-functional teams spanning engineering, data, design, marketing, legal, research, and SEO to prioritize the testing calendar
- Understand the roadmaps of other product teams and influence the broader product strategy
- Collaborate with the research team to develop conversion strategies that compliment our best-in-class medical content
- Work with data analysts to perform deep data analysis to create recommendations and inform future tests/product changes
- Define conversion-specific KPIs, create and distribute reporting that demonstrates progress on this initiative
Skills and Qualifications:
- 5+ years of experience working on/with a growth team for a consumer-facing product
- Strong analytical, problem solving, and product management skills
- Experience in creating, executing, and delivering against a pipeline and driving business impact
- Ability to navigate ambiguity as we're charting brand new territory
- Proficiency with probability and statistics
- Experience planning and launching large-scale A/B tests and analyzing results
- Proficiency in web analytics tools (Google Analytics) and web testing platforms (Optimizely)
Nice to Have:
- Experience working in the health space
- Management experience is a plus
- An understanding of SEO & ASO, and how changes to page elements (content, links, etc) can holistically impact organic performance
- Familiarity with data warehouse tools such as Google BigQuery and Redshift
- Familiarity with analytics / BI tools such as Python, Google DataStudio, Looker
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.