Senior Product Marketing Manager
Overview
At Segment, we believe companies should be able to send their data wherever they want, whenever they want, with no fuss. Unfortunately, most product managers, analysts, and marketers spend too much time searching for the data they need, while engineers are stuck integrating the tools they want to use. Segment standardizes and streamlines data infrastructure with a single platform that collects, unifies, and sends data to hundreds of business tools with the flip of a switch. That way, our customers can focus on building amazing products and personalized messages for their customers, letting us take care of the complexities of processing their customer data reliably at scale. We’re in the running to power the entire customer data ecosystem, and we need the best people to take the market.
Product Marketing drives key go-to-market initiatives at Segment. We work closely with product management, engineering, and design to define our product roadmap and we partner with marketing, sales, and success to bring new products and features to market. We’re looking for a strategic, analytical, collaborative product marketer to join our fast-growing team to support our enterprise businesses. Focus areas will include products like Warehouses and development of new deployment models for Segment, as well as support for our enterprise business with customer and competitive marketing.
WHAT YOU’LL DO
- Oversee the launch of new products and features by collaborating with product management, marketing, and sales
- Refine Segment’s packaging based on a deep understanding of our customers, market trends, and our product
- Create compelling positioning and collateral that showcases the value of our products
- Synthesize market, customer success, and sales needs to help inform and develop the product roadmap
- Develop a deep understanding of our customers and keep a pulse on the competitive landscape to inform our go-to-market strategy
- Lead marketing campaigns that will generate leads for our sales team.
YOU’RE A GREAT FIT IF YOU…
- Have 8+ years of relevant work experience (marketing, product, sales), including 4+ years of B2B product marketing experience
- Are incredibly organized and efficient—you take on complex projects and campaigns and own them from start to finish
- Have led feature launches autonomously and contributed to large product launches
- Have experience marketing a product to an engineering audience
- Have strong product instincts and technical curiosity that translate to clear packaging, positioning, and messaging
- Have exceptional written, communication, and speaking skills
- Thrive in cross-functional environments and can effectively collaborate with product, marketing, and sales teams
- Approach all projects with a customer-first mindset
- MBA is a plus
We encourage you to apply if this role excites you - even if you think you may not meet all of the qualifications. At Segment, we live by four values: karma, drive, tribe, and focus. We are always looking for outstanding individuals with diverse backgrounds and perspectives who embody these values. To learn more about life at Segment and our commitment to diversity, equity, and inclusion, visit our LinkedIn page. We’re excited to meet you!
Segment is an equal opportunity employer. We believe that everyone should receive equal consideration and treatment in all terms and conditions of employment regardless of sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, race, color, religion, creed, national origin, ancestry, age (over 40), physical disability, mental disability, medical condition, genetic information, marital status, domestic partner status, military or veteran status, height, weight, AIDS/HIV status, and any other protected category under federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
In accordance with applicable law, the following represents Twilio's reasonable estimate of the range of possible compensation for this role if hired in Colorado. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado as well.
Salary:
Denver/Boulder Metro:
Salary Range: $109,824 - $151,008
Rest of Colorado:
Salary Range: $96,096 - $132,132
Additionally, this role is eligible to participate in Twilio's equity plan.
An overview of Twilio’s benefits offered is listed below:
Twilio is committed to delivering a comprehensive benefits program that provides support needed for you and your loved ones. It’s likely that you don’t think about benefits every day; however, they are an important component of your total compensation, and we want you to understand the options available to you so that you can make the most of your benefit dollars. At the time of this posting, this role is eligible to participate in the following benefits, which Twilio reserves the right to modify at any time for any reason in accordance with applicable law:
Healthcare Insurance and Leave
- Prescription Drug
- Dental
- Vision
- Flexible Spending and Health Savings Accounts
- Leave programs for all of life’s moments: maternity, parental/bonding, as well medical leave to care for yourself or a loved one
Financial Benefits
- Short and Long Term Disability Insurance
- Life and Accidental Death & Dismemberment Insurance
- 401(k) Retirement Savings Plan with a match
Reimbursement Programs & Stipends
- $65 per month work-from-home stipend
- Up to $50 per month for wellness expenses and activities
- Up to $30 per month to use towards books/eBooks
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