Staff Product Manager, Marketing Analytics
Company Description
ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
Product Manager of Marketing Analytics
Reporting to Senior Director of Marketing Analytics
About the role:
As ServiceNow continues its unprecedented growth, the company seeks to further establish its data and advanced analytics foundation and capabilities. ServiceNow is seeking an analytical and strategic thinker to work in the Marketing Analytics function. The Product Manager of Marketing Analytics lead product development projects ensuring the company operates on the best marketing and brand Insights for the Marketing organization, cross functional users across the company in Sales, Products, Finance, Strategy, and the leadership team, to scale the company. This position will be reporting to the Senior Director of Marketing Analytics and will be part of the overall Analytics and AI transformation program at ServiceNow.
What you get to do in this role:
1. Lead product development: Design, build and support the Marketing Analytics products by assimilating signals from multiple sources and present the information in a user-friendly way to the stakeholders: Marketing and Brand organization, cross functional users across the company, and the leadership team.
2. Develop solutions and provide thought leadership on campaign analytics, full-funnel multi-touch attribution, digital analytics, experimentation reporting, event analytics, brand analytics, targeting profiles, contact and lead management, pipeline analytics, and map the customer journey.
3. Partner with the Marketing leaders, Marketing Operations team, Marketing Events team, Brand team and stakeholders to envision best Marketing analytics products, alerting capabilities and the interfaces.
4. Bring the promise of data science and machine learning to reality within Marketing Analytics, increasing decision effectiveness and speed.
5. Own the telemetry of Customer, Contact and Marketing signals and the definitions. Define and implement policies, processes and procedures for the governance and management of data including data capture from our cloud platform, storage, security, integration, analysis and reporting.
6. Drive the adoption of Marketing Analytics products amongst the user community, increase the product satisfaction and the impact of the Analytics products.
Desired Outcomes:
1. Create Marketing Analytics products with maximum adoption from the stakeholders (measured by reach and frequency), user satisfaction, and business impact.
2. Drive a cultural change, leveraging analytics and data science, to accelerate and enhance critical company priorities on Customers.
Qualifications
To be successful in this role, we need someone who has:
1. 5+ years of prior experience in Marketing Analytics.
2. Experience in Business Intelligence, statistics, data science, and data management.
3. Exposure to the end-to-end Customer and Marketing lifecycle: Customer acquisition, Sales, Partners, Customer Success, Renewal, Churn and Professional services.
4. Experience with product development and managing agile scrum teams
5. Deep knowledge with customer/contact relationship management, marketing automation tools and platforms.
6. Experience in managing instrumentation and telemetry data from modern cloud platforms.
7. 2+ years of experience in leading a project team and ability to work with highly cross functional teams to achieve common goals.
8. Thought leadership and influencing skills to share what are the possibilities of Marketing Analytics and cultivate interest amongst stakeholders.
9. Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.