ABM Director at RingCentral
Some people go to work.
At RingCentral, you’ll change the way the world works.
RingCentral is the global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction—giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device.
We’re a $1.5 billion company that’s growing at 30+% annually and we’re expanding our Marketing Team to make sure we stay ahead of the competition.
Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible.
We’re as proud of our working environment as we are of our market success. You’ll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!
RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We’re not just changing the nature of communication and teamwork. We’re winning, together.
Imagine working for an industry leader. Imagine working for a fast-growing company in an expanding UCaaS and CCaaS market. Imagine being able to support the most dynamic segment within that company, while being able to leverage your analytical, project management and demand generation skill set all at the same time. Imagine building best in class, data driven account-based marketing (ABM) programs. Imagine no more. RingCentral has an open position for a leader like you!
To accelerate our growth among upmarket companies, we are seeking an experienced and strategic-minded B2B marketer for the ABM Director role. In this high-impact role, you will have the chance to join a dynamic ABM team working closely with our Enterprise Marketing and Upmarket Sales teams to develop highly targeted programs that generate target account engagement, pipeline and revenue.
To be successful and effective in this role, your resourcefulness will be key. If you are a self-starter with great attention to detail and the ability to multi-task, then the role in this global, fast-paced environment definitely fits you!
Engage with Sales, Marketing and Ops leaders to align on priorities and develop account-based GTM strategy for the Enterprise segment
Orchestrate ABM programs (1:1, 1:few, 1:many) that successfully engage target upmarket accounts moving them effectively through buyer’s journey
Partner with the Marketing team on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail etc.
Work cross-functionally to develop target accounts selection process leveraging account data models
Communicate program status to key stakeholders, making sure programs are executed on time and accounts/leads are effectively followed up on time by Sales team
Be responsible for new vendors evaluation, business requirements, partnering with Operations team on system integrations and program operationalization
Use data and industry best practices to formulate in-depth analysis, insights and interpretation to optimize programs and plays for target accounts
Be accountable for driving target account engagement, pipeline and revenue goals
8+ years experience in Enterprise B2B Marketing
Successful history in developing and executing demand generation and pipeline-building marketing programs including: email, digital, direct mail, events, webinars and more
Experience marketing cloud/SaaS products and solutions to large companies
Comprehensive skills: Marketo, Salesforce, Power Point, Excel
Deep understanding of pipeline and account engagement analytics
Experience acting as a liaison between Sales and Marketing teams
Self-motivated, able to work autonomously, be creative, efficient and productive
Must have excellent written and oral communication skills
What we offer:
RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.)
Comprehensive medical, dental, vision, disability, life insurance
Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits
401K match and ESPP
Wellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through Headspace
Paid parental leave and new parent gift boxes
Employee Assistance Program (EAP) with counseling sessions available 24/7
Rocket Lawyer services that provide legal advice, document creation and estate planning
Employee bonus referral program
RingCentral’s Marketing team uses data, strategy and creativity to share our story with the world—and this is a once-in-a-career chance to help plan, coordinate, implement, and oversee it. As part of the global leader in the Unified Communications space, you’ll be supported with the resources to produce work that not only moves the needle, but moves markets.
RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success. RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.
RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral® empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.
RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.