Associate Marketing Engagement Manager (Remote)

| San Francisco | Remote
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About the role:

The Associate Consumer Marketing Engagement Manager plays a very important role at Grand Rounds. This person is responsible for driving account activation and member utilization of our world class healthcare product. This role is a perfect fit for someone who has had exposure to a breadth of diverse marketing channel tactics and is looking to develop their expertise. Critical attributes -- someone who is a natural collaborator with strong EQ -- and who is results driven. This role is both innovative in needing to think about new ideas and ways to engage our members while also thinking about how we scale our tools and resources to be operationally effective. You’ll be responsible for supporting our member-facing marketing initiatives with large market accounts, including driving brand awareness, growing account registration, and increasing first time use of Grand Rounds' products and services. This role is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance driven job.


You’ll serve as an Associate Consumer Marketing lead for client accounts. You will be responsible for executing marketing programs that drive engagement across client accounts. Together with your manager you’ll create impactful marketing campaigns, as well as execute and track initiatives that roll up to high level marketing KPIs. You will drive high efficiency, effortless cross-functional collaboration while clearly articulating our impact through purposeful internal communications. You will be responsible for developing and managing marketing related to client implementations. 


Background on the consumer marketing team:

We’re a lean, fast-paced Consumer Marketing team working hard to develop effective marketing strategies that tie to member needs and are proven to drive member engagement. Our goal as a team is to ensure that millions of eligible members are aware of, register for, and use Grand Rounds' product services for a better, more personalized, healthcare experience.

Responsibilities:

  • Project management of creative marketing requests in Asana, cross functional partnership with the consumer engagement, CSM, creative and email teams.
  • Develop and manage engagement campaigns and program executions, including but not limited to enablement (mail/DM) process and incentive and referral program execution 
  • Support data analysis (pulling/organizing data) and campaign tracking (KPIs) across analytic tools including looker, amplitude, lob, Google analytics
  • Develop consultative and strategic relationships with our Customer Success Managers on the topic of communications and marketing to our member audience
  • Develop high-impact, convincing oral and written presentations of creative concepts with engagement strategies
  • Measure and share campaign performance to internal (Engagement Strategy, Product, and Customer Success teams) and external (customer) stakeholders 
  • Track and build key metrics including account registrations and product utilization at your strategic accounts
  • Manage team document repository - (single source of truth for most recent materials, latest case studies, approved data points etc). responsible for organizing and updating
  • Keep learning! Brainstorm and bring to life new tactics, campaigns and ideas

Qualifications:

  • Minimum 4 years of experience in consumer marketing
  • BA or BS required 
  • Excellent writing and communication skills -- able to build credibility with our customer through ‘in person’ meetings and also able to develop written communications that summarize and sell-in our engagement plan recommendations.
  • Superb organization; comfort managing a project from creative inception through execution and into analysis
  • Demonstrated ability to be a self-starter, who can work independently and proactively
  • Demonstrated grit and ability to balance and execute multiple projects concurrently
  • Delight in being detail-focused
  • Data oriented! Be excited to jump into analyses
  • Proficiency in content production especially for social and direct mail channels
  • Ability to flourish in a fast-paced startup environment
  • Ability to work well cross-departmentally, proven success in contributing to a team-oriented environment

About Grand Rounds Health and Doctor On Demand:

Grand Rounds Health and Doctor On Demand merged in 2021 to form the first of its kind integrated virtual care company to raise the standard of healthcare. Our personalized, longitudinal care services include primary care, specialty care, integrated behavioral health, everyday and urgent care, chronic condition management and prevention and 24/7 triage. We get members to the right care, at the right time through ongoing clinical navigation, expert medical opinions and care coordination.


Partnering with leading employers and health plans, we deliver unparalleled, end-to-end care. Our combined nationwide practice of dedicated clinicians and innovative data science and technology platforms provide better care experiences, better member satisfaction, and better outcomes and cost savings for our nearly 100 million covered lives across commercial, Medicare and Medicaid. 


Headquartered in San Francisco, the combined company has been recognized as a 2020 UCSF Digital Health Award winner for Employer Wellness and 2021 Best Workplaces in Healthcare and Biopharma™ by Great Place to Work and Fortune. Learn more at www.grandrounds.com and www.doctorondemand.com.


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Grand Rounds is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Grand Rounds considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

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Location

We are located in downtown SF close to many restaurants and public transportation options. And our biggest office perk: beautiful views of the bay.

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