Senior Content Designer - US Travel Domain

The Company  

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are

Bold, Authentic, Purposeful and Inspired

Our People are not

Perfect, Traditional, Complacent or Cautious

About the Role:

As Cover Genius continues to grow, more travelers encounter our products at critical moments — when booking, changing, protecting, or claiming on a trip. Our Content Design team exists to make these complex, regulated insurance experiences feel simple, clear and trustworthy.

As a Senior Content Designer embedded in our US Travel business, you won’t operate as a service desk or ticket-based writer. You will act as a strategic partner to Product, Design and Engineering and take ownership of the end-to-end user journey across our major travel partners (e.g. Booking.com, Expedia, Priceline). This includes the purchase experience, policy understanding, claims, service and post-purchase communications.

You are expected to think beyond the content itself. We want someone who approaches the domain like a business owner: “If this were my product, what would I change to grow it, improve conversion and increase trust?”

You will define and deliver content strategy, shape product decisions early, and use evidence — research, data, experimentation — to influence outcomes. Unlike many large tech organisations where content designers work on a small slice of a product, here you will own the entire customer journey.

Because Cover Genius does not currently have a dedicated research team, you will plan and run research yourself, synthesize insights and translate them into product improvements.

Key Responsibilities:

• Own the end-to-end content experience across the US Travel product lifecycle (offer → purchase → policy → service → claims → communications).

• Act as a strategic partner to Product Managers, Designers and Engineers, influencing product direction — not just wording.

• Develop and execute a clear content strategy aligned to business goals, conversion, retention and trust.

• Design product flows, information architecture, interface language, product naming and communication frameworks.

• Plan and run research (interviews, usability testing, discovery studies, workshops, surveys) and synthesize findings into product recommendations.

• Use analytics, experimentation and A/B testing to evaluate and improve product performance.

• Navigate regulated insurance requirements while maintaining clarity and customer understanding.

• Create scalable content patterns and frameworks that work across multiple travel partners and markets.

• Confidently present and defend recommendations to internal stakeholders and external partners.

• Collaborate from discovery through launch with Product, Engineering, Legal, Compliance, Localization and Data teams.

• Produce and maintain artifacts in Figma, including flows, prototypes and content structures.

• Audit existing journeys and proactively identify improvements — without waiting for tickets.

Skills & Experience:

What you will bring:

• 5+ years of experience in Content Design, within a multidisciplinary product organisation.

• Experience operating as a strategic partner (not a production copywriter).

• Demonstrated ownership of complex, end-to-end user journeys.

• Strong portfolio showing content strategy, service design thinking and measurable business impact.

• Experience in a regulated or complex domain (fintech, banking, payments, health, insurance, or similar).

• Proven ability to independently plan and conduct user research and translate findings into product decisions.

• Experience influencing senior stakeholders and navigating strong opinions.

• Experience using data and experimentation to drive improvements.

• Proficiency in Figma (including flows and lightweight prototyping).

• Ability to onboard quickly, operate autonomously and make decisions with incomplete information.

Experience in travel technology or marketplaces is highly beneficial ****

Proficiencies and Attributes:

What you will have:

• Thinks like a product owner, not a task-taker.

• Highly proactive and comfortable identifying problems before they are assigned.

• Confident communicator who can challenge decisions constructively.

• Able to move quickly, pivot and prioritize in a fast-moving environment.

• Comfortable working directly with external partners.

• Strong judgement in balancing regulation, business goals and customer understanding.

• Comfortable making decisions and taking accountability.

• Curious, pragmatic and outcome-focused.

• Builds trust quickly and becomes a relied-upon team member.

• Clear, structured thinker who connects user needs to business outcomes.

What does success look like in 3 months?

You have ramped quickly and are already embedded in the Travel team. Stakeholders involve you early because your input improves decisions, not just copy. You are confidently navigating meetings, identifying problems and proposing solutions.

You understand our product ecosystem, partner models and regulated constraints, and you have begun shaping experiences rather than reacting to them.

Key Initiatives:

• Identify and prioritize experience improvements across at least one major US travel partner journey.

• Run a discovery or usability study and present actionable recommendations.

• Improve clarity and conversion in a live product flow.

• Build trust with Product, Design and Engineering stakeholders.

What does success look like in 6 months?

You are recognized as the content and customer expert within the US Travel domain. Teams actively seek your perspective during product planning and partner discussions. You are influencing roadmaps and helping define what should be built — not just how it should be written.

You understand how Content KPIs, Product KPIs and business OKRs connect, and you use them to guide decisions.

You have taken strategic ownership of the US Travel experience end-to-end.

Key Initiatives:

• Lead the experience strategy for onboarding new travel partners.

• Launch and optimize new ancillary offerings (e.g. add-on travel protections).

• Establish scalable content patterns across partners.

• Improve key user journeys (purchase and claims) through research and experimentation.

• Implement clarity and consistency improvements across XCover.com.

A note about the work we do:

This is not a production writing or ticket-fulfilment role.

Cover Genius operates in a fast-moving product environment where Content Designers are expected to operate as product partners. You will not be handed fully-defined requirements or asked only to “polish copy” at the end of a project. Instead, you will help define problems, influence solutions, and proactively identify opportunities to improve the experience and the business.

We are looking for someone comfortable with ambiguity, capable of ramping quickly, and confident making decisions. You will run your own research, challenge assumptions, and sometimes push back on stakeholders — including senior ones and external partners — when it benefits customers and the company.

If you prefer highly structured environments, narrowly scoped ownership, or waiting for clearly written tickets before contributing, this role is unlikely to be a good fit. The person who succeeds here enjoys ownership, accountability, and shaping a product end-to-end.

Why Cover Genius?  

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?  

• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.

• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.

• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.

• Social Initiatives - pictures speak a thousand words!

Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!

* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes. To ensure a fair evaluation, we may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application.  For detailed information about how we handle your data and our use of AI, please review our full Privacy Policy.

This position has an annual base salary range of $145,000 - $185,000