Senior Copywriter

HockeyStack is an Applied AI company on a mission to automate sales, marketing, and customer success for B2B companies. We build the most complete and accurate picture of the B2B buyer by integrating with every tool your team uses, partnering with third-party data providers, and deploying custom AI research agents. We use this data to power applications that automate high-value, high-complexity workflows across the go-to-market and revenue teams. Our core products include:

• Marketing Intelligence – instantly answers questions like “What led to that sudden drop in pipeline?”

• Account Intelligence – surfaces next-best actions to help reps move target accounts toward conversion

Since launching in January 2023, we’ve come through Y Combinator, raised a $26M Series A led by Bessemer. We’re growing 3× year-over-year, have hit multimillion ARR, and process over 60 TB of GTM data monthly. Based at our San Francisco HQ, we operate fully in-person, move fast and hire people who are ready to win.

🚀 Your Mission

HockeyStack is growing fast — with 3× revenue in the past year, a breakout product, and customers scaling just as quickly. We’re looking for a Senior Copywriter to develop and own the narrative that drives awareness, engagement, and revenue across every customer touchpoint (website, ads, email). You will be working with brand, growth, and product teams helping shape how we tell our story to the market and how our customers experience our voice.

You’ll lead the strategic direction for messaging frameworks, craft high-impact copy that converts, and ensure our storytelling resonates with decision-makers in SaaS, marketing, and GTM functions. The ideal candidate combines creative excellence with data-driven execution writing words that don’t just sound good, but perform.

🔧 What You’ll Do

• Lead Messaging Strategy: Define and evolve our messaging architecture for product launches, campaigns, and lifecycle journeys ensuring clarity, consistency, and differentiation in the market.

• Write to Drive Results: Produce conversion-optimized copy for paid ads, landing pages, nurture campaigns, social and website that increase CTRs, qualified leads, and pipeline contribution.

• Enable Growth Plays: Partner with demand generation and product marketing to develop high-impact creative concepts that fuel growth programs (ABM, events, product launches, etc.).

• Performance Iteration: Use performance data and A/B testing insights to refine messaging, improve engagement rates, and continuously optimize tone and positioning.

• Content System Ownership: Build and maintain scalable copy systems, including brand tone, positioning guides, and content workflows that help all teams communicate with clarity and consistency.

• Cross-Functional Collaboration: Work closely with Sales, Design, and Leadership to ensure every piece of content aligns with our strategic narrative and brand tone and voice.

• Thought Leadership & Brand Storytelling: Partner with the marketing leadership team to craft thought leadership narratives, including executive communications, bylines, and keynotes.

🧬 What We’re Looking For

• 6–8+ years of copywriting experience in B2B SaaS or a fast-paced tech environment, ideally with a mix of brand and performance exposure.

• Proven success in developing high-performing copy that drives leads, conversions, and brand recognition.

• Experience turning strategic messaging frameworks into actionable, measurable content across multiple channels.

• Ability to interpret analytics (CTR, CVR, funnel engagement, sales cycles) and optimize copy based on data and insights.

• Excellent communication, presentation, and storytelling skills.

• Strong collaboration skills with cross-functional teams and comfort in a highly iterative environment.

Bonus:

• You have AI industry copywriting experience

• You have a portfolio of work to share

✨ Why Join Now?

We’re at an inflection point. The product is proven, the market is massive, and the opportunity is wide open. You’ll be joining a company with real traction, rapid growth, and meaningful backing—where every person still shapes the outcome. This isn’t just a job. It’s a chance to build something category-defining with people who care deeply about doing it right.

As part of our San Francisco, California-based team, the on target earnings range for this role is $75,000– $125,000 USD annually, depending on experience and qualifications.

HockeyStack is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We celebrate diversity and are committed to fostering an inclusive environment for all employees.